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April 17 2015

14:53

Nathalie Cabrol: How Mars might hold the secret to the origin of life

While we like to imagine little green men, it’s far more likely that life on other planets will be microbial. Planetary scientist Nathalie Cabrol takes us inside the search for microbes on Mars, a hunt which counterintuitively leads us to the remote lakes of the Andes mountains. This extreme environment — with its thin atmosphere and scorched land — approximates the surface of Mars about 3.5 billion years ago. How microbes adapt to survive here may just show us where to look on Mars — and could help us understand why some microbial pathways lead to civilization while others are a dead end.
06:00

Vulgariser les sciences avec : Ma thèse en 180 secondes

05/12/2014
00'05'34
La science est souvent compliquée à expliquer au grand public. Et présenter en trois minutes une thèse qui a exigé des années de recherche l?est encore plus...
C'est pourtant ce challenge que propose le concours « Ma thèse en 180 secondes » à ses candidats. Marie-Charlotte Morin, Doctorante à l'Institut de génétique et de biologie moléculaire et cellulaire (IGBMC), 2ème prix du jury et 1er prix du public au concours, a été interviewée à l'occasion de 24h sur la Terre 2014, où elle a parlé de sa thèse sur le « Rôle des protéines lin-15A et rétinoblastome dans la reprogrammation cellulaire directe in vivo chez C.elegans' ... ou comment une cellule de rectum de vers de terre peut se transformer en neurone ...
©TerreTv
06:00

Vulgariser les sciences avec : Ma thèse en 180 secondes

05/12/2014
00'05'34
La science est souvent compliquée à expliquer au grand public. Et présenter en trois minutes une thèse qui a exigé des années de recherche l?est encore plus...
C'est pourtant ce challenge que propose le concours « Ma thèse en 180 secondes » à ses candidats. Marie-Charlotte Morin, Doctorante à l'Institut de génétique et de biologie moléculaire et cellulaire (IGBMC), 2ème prix du jury et 1er prix du public au concours, a été interviewée à l'occasion de 24h sur la Terre 2014, où elle a parlé de sa thèse sur le « Rôle des protéines lin-15A et rétinoblastome dans la reprogrammation cellulaire directe in vivo chez C.elegans' ... ou comment une cellule de rectum de vers de terre peut se transformer en neurone ...
©TerreTv
06:00

Vulgariser les sciences avec : Ma thèse en 180 secondes

05/12/2014
00'05'34
La science est souvent compliquée à expliquer au grand public. Et présenter en trois minutes une thèse qui a exigé des années de recherche l?est encore plus...
C'est pourtant ce challenge que propose le concours « Ma thèse en 180 secondes » à ses candidats. Marie-Charlotte Morin, Doctorante à l'Institut de génétique et de biologie moléculaire et cellulaire (IGBMC), 2ème prix du jury et 1er prix du public au concours, a été interviewée à l'occasion de 24h sur la Terre 2014, où elle a parlé de sa thèse sur le « Rôle des protéines lin-15A et rétinoblastome dans la reprogrammation cellulaire directe in vivo chez C.elegans' ... ou comment une cellule de rectum de vers de terre peut se transformer en neurone ...
©TerreTv

April 16 2015

22:01
Play fullscreen
Jonathan Hock Joins Olbermann To Discuss “Fastball”
The director of “Fastball,” Jonathan Hock, joins Keith Olbermann to discuss the tragic tale of Steve Dalkowski.
Views: 1703
33 ratings
Time: 06:58 More in Sports
18:04

Partnership Is Fuel For Creativity: MediaLink’s Kassan

Call it alchemy, call it a meeting of minds, but marrying up seemingly-disparate disciplines it the key to unlocking business growth. So says one of the leaders of cross-disciplinary media consultancy MediaLink.

“Partnership is what makes this world go around,” according to CEO Michael Kassan. “You need people who are growing toward the same goals. One shop does not fit all anymore. You have to find people to work with.

“The best partnership out there is … the idea and the technology. The idea is central, but if you can understand how to get those ideas in to the mainstream faster using technology … when precision is so available … you need that partnership.”

Kassan is so enamored with the transformational potential of partnerships, MediaLink recently hosted the Partnership Awards at the 4As’ (American Association of Advertising Agencies) Transformation 2015 event in Austin. Winners included triumvirates of Motorola, Razorfish and Wired, and Nissan, OMD and Amazon.com.

Kassan was interviewed by Beet.TV at the 4As’ (American Association of Advertising Agencies) Transformation 2015 event in Austin, Texas. Our coverage is sponsored by Videology. Please find more coverage from the conference here.

15:16

Advertisers Can Have Their Cake And Eat It: Simulmedia’s Morgan

Brand TV advertising these days is something of a scattergun approach – you pay to reach large audiences, but you can’t guarantee the distribution will really achieve the desired result.

Increasingly emboldened by the guarantees that are offered by online advertising, some TV ad buyers are calling for an improvement. And that is what former Tacoda head honcho Dave Morgan‘s current business, Simulmedia, is enabling.

“We decided to put our money where our mouth is,” Morgan tells Beet.TV in this video interview.

“We’re going to guarantee the actual performance of a branded TV ad against a measured biz outcome – typically, that’s purchase or sales, it could be website visits or a media mixed attribution model that the client does.”

Morgan says pricing TV ads based on their actual business effect “de-risks” the buy for advertisers: “Television advertisers has never had the closed loop capabilities that online have. Brand advertisers want to have their cake and eat it too. They want to make sure they have significant reach but also that it’s accountable.”

Morgan was interviewed by Beet.TV at the 4As’ (American Association of Advertising Agencies) Transformation 2015 event in Austin, Texas. Our coverage is sponsored by Videology. Please find more coverage from the conference here.

15:12

SpotXchange Offers Publishers VideoElephant’s Video Content

Many advertisers don’t believe there is sufficient high-quality video content out there on which to advertise. So SpotXchange, an ad tech platform serving video advertisers, is offering to help publishers increase their video output, without having to produce video of their own.

The company is connecting with VideoElephant of Dublin, a library of professionally-produced video material that acts as an archive marketplace, to give publishers material on which they can serve video ads.

VideoElephant’s library of more than 130,000 videos includes material from National Geographic, Meredith, Press Association, ITN and Videojug.

Of course, SpotXchange is not an innocent bystander here. By brokering VideoElephant content to the publishers they serve, it hopes to get to serve more video ads, too.

“We’re giving access to a library of brand-safe premium professionally-produced content,” head of business development and partnerships Brian Cullinane told Beet.TV at the annual Beet Retreat in January.

15:07

Paul Tudor Jones II: Why we need to rethink capitalism

Paul Tudor Jones II loves capitalism. It's a system that has done him very well over the last few decades. Nonetheless, the hedge fund manager and philanthropist is concerned that a laser focus on profits is, as he puts it, "threatening the very underpinnings of society." In this thoughtful, passionate talk, he outlines his planned counter-offensive, which centers on the concept of "justness."
02:59

Akamai’s CEO Leighton: Demand for Bandwidth Will Grow but Pricing will Moderate

LAS VEGAS —  For Akamai, the global  content delivery network, demand for bandwidth has grown by 60 percent annually and will continue to accelerate with the delivery of  high quality files delivered across screens.   While demand is rising, Akamai is seeking to level costs for media owners, explains Tom Leighton, CEO and co-founder in this interview with Beet.TV

He explain that the recent acquisition of Octoshape is part of the strategy for managing bandwidth costs.

We spoke at the Akamai booth at the NAB Show in Las Vegas.

Disclaimer:  Akamai is the sponsor of Beet.TV’s coverage of the NAB Show

 

 

 

02:31

Cox’s Videa Unit in TV Ad Automation Pact with Videology

LAS VEGAS, Videa, a Cox-owned supply-side platform bringing automation and data-driven decision-making to broadcast television, has entered into a multi-year partnership agreement with Videology, a leading software provider for converged TV and video advertising, to enable media buyers to programmatically plan, buy and report on television advertising.

The deal was announced this week at the NAB Show.  To explain the agreement and its implications, we interviewed Scott Ferber, CEO of Videology in Las Vegas.

April 15 2015

22:29
Play fullscreen
Keith's Stanley Cup Playoff Forecast
You may not get enough Stanley Cup playoffs around here...so here's a little bit from Keith to get you started.
Views: 5299
106 ratings
Time: 06:51 More in Sports
21:48
Play fullscreen
Cody Decker Joins Olbermann
El Paso Chihuahuas' corner infielder Cody Decker joins Keith Olbermann to discuss their work finding homes for dogs with From The Heart Rescue, and Decker discloses some information as to...
Views: 1123
19 ratings
Time: 05:36 More in Sports
18:44

Web Video Innovator Freddy Wong Launches Online Film School, New Shows on Hulu & More

LAS VEGAS – in this interview with Beet.TV,  Web video star/director Freddy Wong speaks about his new shows on Hulu, his work with Lion’s Gate, his soon to be live online video school and managing production flow.   We caught up with him during NAB at an Adobe Creative Cloud party.

Wong’s school is part of his LA-based RocketJump company.

He also talks about the challenges of video content creators producing long form content.

 

 

18:16

Dispatch from NAB: Move Over 4K, Ultra High Def (UFD) Will Be The Future of TV

LAS VEGAS – While much has been marketed  around 4K, the much touted format has its limitations, and it is Ultra High Definition (UHD) which will more widely be utilized by the consumers, albeit not for a couple of years, explains Will Law, Chief Media Architect for Akamai, in this interview with Beet.TV

Further, he says that UHD will be embraced first by OTT providers vs. broadcasters who have legacy technology infrastructures.

We spoke with him at the NAB Show.   Our coverage of the show was sponsored by Akamai.

 

 

17:29

WPP Acquires Mobile Ad Firm Medialets

WPP has acquired mobile ad measurement firm Medialets.   Here is the report in today’s Wall Street Journal.  Last year at Cannes Lions, we interviewed Medialets COO Richy Glassberg for an overview on the company and sector.   We have republished that interview today.

15:25
MIT Glass Lab, Forge, and Foundry
15:02

LES HABILES : Habitats Isérois Libres et Solidaires

2015
00'02'05
L'habitat participatif est un groupe d'habitant qui s'unit pour concevoir et construire un habitat comportant des espaces et des services partagés. En Isère on recense une quinzaine de groupe existant. Pour les nouveaux projets une association 'les habiles' vient en aide aux aspirants de ce mode d'habiter alternatif.

©TerreTv
15:02

LES HABILES : Habitats Isérois Libres et Solidaires

2015
00'02'05
L'habitat participatif est un groupe d'habitant qui s'unit pour concevoir et construire un habitat comportant des espaces et des services partagés. En Isère on recense une quinzaine de groupe existant. Pour les nouveaux projets une association 'les habiles' vient en aide aux aspirants de ce mode d'habiter alternatif.

©TerreTv
15:02

LES HABILES : Habitats Isérois Libres et Solidaires

2015
00'02'05
L'habitat participatif est un groupe d'habitant qui s'unit pour concevoir et construire un habitat comportant des espaces et des services partagés. En Isère on recense une quinzaine de groupe existant. Pour les nouveaux projets une association 'les habiles' vient en aide aux aspirants de ce mode d'habiter alternatif.

©TerreTv
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