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January 30 2015

22:20
19:59

Hulu’s Naylor: Majority of Views Now in the Living Room

FOR LAUDERDALE –  Hulu, the popular entertainment video portal,  is seeing a majority of its views coming via devices that connect to the television, says Peter Naylor, SVP of Advertising Sales, in this interview with Beet.TV

He says that some 60% of viewers are now consuming content in their living rooms with 20% consumption on both the desktop and mobile/tablet.

While viewership is increasing on “connected” devices, third party measurement is still a work in progress.  To establish measurement standards, Hulu is working with both comScore and Nielsen.

Naylor has been tapped recently by the IAB to lead its video committee.

He was interviewed at Beet.TV’s executive retreat  in Fort Lauderdale.

The Beet Retreat ’15 was sponsored by AOL and VideologyPlease find additional videos from the event here.

 

16:00

TED: Bassam Tariq: The beauty and diversity of Muslim life - Bassam Tariq (2014)

Bassam Tariq is a blogger, a filmmaker, and a halal butcher -- but one thread unites his work: His joy in the diversity, the humanness of our individual experiences. In this charming talk, he shares clips from his film "These Birds Walk" and images from his tour of 30 mosques in 30 days -- and reminds us to consider the beautiful complexity within us all.
12:34

Petit-dej HD20 : entretien avec Jean Jouzel sur le réchauffement climatique

21/01/2015
2'46
' Réchauffement climatique : du constat à l?action' , le thème du dernier petit déjeuner/débat organisé le 'share tank' Horizon Durable 2020 qui contribue à l?accélération de la transition énergétique et environnementale.

A l?occasion de la publication du 5e rapport du Groupe d?experts intergouvernemental sur l?évolution du climat ( GIEC), le vice président du groupe scientifique Jean Jouzel s?est entretenu avec Terre TV autour d?une problématique vitale : ' Comment limiter à 2°C la hausse des température d?ici la fin du siècle ?'



©Terre TV 2015
12:34

Petit-dej HD20 : entretien avec Jean Jouzel sur le réchauffement climatique

21/01/2015
2'46
' Réchauffement climatique : du constat à l?action' , le thème du dernier petit déjeuner/débat organisé le 'share tank' Horizon Durable 2020 qui contribue à l?accélération de la transition énergétique et environnementale.

A l?occasion de la publication du 5e rapport du Groupe d?experts intergouvernemental sur l?évolution du climat ( GIEC), le vice président du groupe scientifique Jean Jouzel s?est entretenu avec Terre TV autour d?une problématique vitale : ' Comment limiter à 2°C la hausse des température d?ici la fin du siècle ?'



©Terre TV 2015
12:18

A Wonderful, Unexpected Run/Walk to Fight Cancer with Tracey Scheppach and David Moore

FORT LAUDERDALE –  Cancer has touched so many of us — and sometimes it hits very close to home.  Such is the case for SMG’s EVP Tracey Scheppach whose son Ryan, 9, is battling leukemia.  His official diagnosis is High Risk Pre-B ALL (Acute Lymphoblastic Leukemia).   Tracey has taken to doing triathlons to raise awareness and to help fund a cure for the disease.

David J. Moore, chairman of Xaxis and president of WPP Digital, lost his wife Ioanna to brain cancer in 2010.   Dave and his two children have created a Foundation to help fund brain cancer research.  He raises funds by running  marathons and triathlons around the globe.

Having Dave and Tracey at our executive retreat in Florida made for an extraordinary opportunity to organize a run/walk.  It was well attended by our participants and supported by AOL and Videology. Each company made generous donations to both organizations.

It’s my hope that the run will help Tracey and Dave in their very personal, brave and passionate efforts in fighting cancer. Their efforts are inspiring.

Please Join the Effort and Help the Cause:

You can donate  here to the the Leukemia and Lymphoma Society, to support Tracey and Ryan.

To donate to David Moore’s foundation, go to his foundation page.

 

 

11:25

The Transformation of Television Advertising via Addressable is Inevitable, Videology’s Castree

FORT LAUDERDALE — It’s going to be gigantic when all the technology is in place – but why let the future get in the way of disrupting the present?

“At end of 2015, we’ll be lucky if 3% of the total video universe is transacted programmatically,” ad tech firm Videology Group‘s north America MD Tim Castree tells Beet.TV in this video interview.

“There will be a day in the future when every television in this country is addressable (individually targetable). What do we do in the meantime?

“There’s no point sitting around waiting for the perfect world to emerge. How do we create more value in the imperfect world today? The addressable audience is growing - there’s 42m homes in the (US) addressable footprint, 110m connected screens. ”

Castree also talks with Beet.TV about Videology’s recent partnership with Mediaocean.

He was interviewed at Beet.TV’s Beet Retreat annual get-together in Fort Lauderdale, Florida.

The Beet Retreat ’15 was sponsored by AOL and VideologyPlease find additional videos from the event here.

11:09

Deduplicate Audiences With Cross-Media Planning: Nielsen’s Hohnan

FORT LAUDERDALE — If you advertise to reach an audience demographic in online video and in TV, you may think you have maximised your reach – but, if some viewers saw your ad in both media, have you overpaid?

Nielsen agency solutions MD David Hohman says new measurement tools like his own Cross-platform Campaign Ratings (XCR) are helping advertisers uncover this overlap.

“When you look at the results of XCR campaigns… what we’re seeing, more often than not, is random duplication,” he tells Beet.TV in this video interview. “The fact (campaigns are) not being planned together is part of that reason.

“If plan my TV buy and the digital guys try to ad on top of that, why shouldn’t there be anything other than random duplication?

“Bringing OCR (Online Campaign Ratings) normative data in to the planning process along with the rich television data we always have and making that available to plan … is going to help substantially.”

Hohman was interviewed at Beet.TV’s Beet Retreat annual get-together in Fort Lauderdale, Florida.

The Beet Retreat ’15 was sponsored by AOL and VideologyPlease find additional videos from the event here.

07:00

Vers un étiquetage du pays d'origine de la viande utilisée dans des aliments transformés

2015
00:00:59
La viande utilisée comme ingrédient dans des aliments transformés, comme les lasagnes, devrait être étiquetée en fonction du pays d?origine, comme c?est déjà le cas pour la viande bovine fraîche, selon la commission de l?environnement, de la santé publique et de la sécurité alimentaire. Elle appelle la Commission, qui a publié un rapport à ce sujet en 2013, à présenter de nouvelles propositions législatives afin de rétablir la confiance des consommateurs après le scandale de la viande de cheval.


Plus d?infos : http://europarltv.europa.eu/



©Europarltv
07:00

Vers un étiquetage du pays d'origine de la viande utilisée dans des aliments transformés

2015
00:00:59
La viande utilisée comme ingrédient dans des aliments transformés, comme les lasagnes, devrait être étiquetée en fonction du pays d?origine, comme c?est déjà le cas pour la viande bovine fraîche, selon la commission de l?environnement, de la santé publique et de la sécurité alimentaire. Elle appelle la Commission, qui a publié un rapport à ce sujet en 2013, à présenter de nouvelles propositions législatives afin de rétablir la confiance des consommateurs après le scandale de la viande de cheval.


Plus d?infos : http://europarltv.europa.eu/



©Europarltv

January 29 2015

17:31
15:46

TED: Khadija Gbla: My mother’s strange definition of empowerment - Khadija Gbla (2014)

Khadija Gbla grew up caught between two definitions of what it means to be an “empowered woman.” While her Sierra Leonean mother thought that circumsizing her — and thus stifling her sexual urges — was the ultimate form of empowerment, her culture as a teenager in Australia told her that she deserved pleasure and that what happened to her was called “female genital mutilation.” In a candid and funny talk, she shares what it was like to make her way in a “clitoris-centric society,” and how she works to make sure other women don’t have to figure this out. (Warning: This talk contains hard-to-hear details.)
11:24

Full Ad Viewability Comes With A Price: Google’s Hong

FORT LAUDERDALE — So you’re an advertiser and you only want to pay for ads that humans can actually see? Be careful what you wish for – today, that may be like cutting off your nose to spite your face.

“They believe they should have always been paying for the viewable impression,” Jane Hong, Google DoubleClick’s head of industry for CPG advertisers, tells Beet.TV in this video interview. ”So a lot of advertisers want to jump to that immediately and are asking for 100% viewability.”

Despite recent standardization of what “viewability” means and new ad tech platform capabilities to ensure it, we’re not there yet, Hong says: “I think we’ll eventually get there – viewability should be currency. We’re in that transition period right now – there’s a bit of education (to do) in terms of setting expectations.”

So what are the present pitfalls in giving advertisers what they want? ”There are some limitations today as far as potential scale loss if you do that,” Hong says. “Technically, if an advertiser wants to push for 100% viewability, you can get fairly close – the question is, at what price of inventory does that make sense? How much inventory is there really at that point?

“A little over 50% of inventory that Google sees holistically across all our publishers is viewable. What does that mean for the economics of our industry if we just suddenly said, ‘That’s it’?.”

DoubleClick introduced viewability monitoring for display ads last year and for video ads this year.

Hong was interviewed at Beet.TV’s Beet Retreat annual get-together in Fort Lauderdale, Florida.

The Beet Retreat ’15 was sponsored by AOL and VideologyPlease find additional videos from the event here.

 

11:18

MEC’s Shenan Reed: Programmatic Need Demystifying

FORT LAUDERDALE – Programmatic buying is a more automated process, but that doesn’t mean it’s less expensive, says Shenan Reed, President of Digital North America at MEC, at the Beet.TV executive retreat this past weekend. However, that is a popular misconception among some brands.

“We spend a lot of time demystifying programmatic – that it should be cheaper, more scalable. Programmatic is a tool to make buying simpler, but that doesn’t mean it’s cheaper,” she explains. Because marketers can add in targeting and metrics, they might pay more for the buy, she adds. Part of an agency’s job in the digital marketplace today is to operate as a filter and provide insight to brands about which companies to pay attention to and which trends to follow, as well as the myths to ignore. While there are many companies that are vying for opportunity in the programmatic world, the job of the agency is to help clients figure out which ones to test and try. Beyond the ad tech market, Reed says she is keeping her eye on Parrot USA, and its automation capabilities.

The Beet Retreat ’15 was sponsored by  AOL and Videology. Please find additional videos from the event here.

 

10:58

Simulmedia’s Glantz: We are Measuring Business Outcome from TV Ads

FORT LAUDERDALE – Advertising technology company Simulmedia is aiming to link business outcomes to TV ads, says Michael Glantz, Manager of Business Development at Simulmedia at the Beet.TV executive retreat this past weekend. TV ads have been measured traditionally on reach and frequency, but layering in data can provide new metrics on actual ad effectiveness.

“Marketers want to know how a campaign drives sales, so we bring datasets together, like credit card data and match that to our viewership for who is seeing an ad to what are they doing in the world,” he says.

The push to provide that level of insight on effectiveness comes from the marketers, and as a result Simulmedia has added new capabilities to its technology. Last fall, for instance, Simulmedia paired up with Nielsen to help track retail purchases. Via that partnership, Simulmedia can measure a TV spot against what purchases occurred when viewers saw the ad.

Coming next in 2015, he expects media companies to leverage more of their own data for media buying and planning.

Glantz was an analyst at Forrester Research before joining Simulmedia in 2012.

The Beet Retreat ’15 was sponsored by  AOL and Videology. Please find additional videos from the event here.

 

07:00

Dr Denis Mukwege : Justice pour les victimes de violences sexuelles

24/11/2014
00'06'23
Le nouveau lauréat du prix Sakharov du Parlement demande une action internationale pour mettre fin à l?impunité et rendre justice aux femmes victimes de violences sexuelles brutales en RDC.


Site EuroparlTV : http://europarltv.europa.eu/fr/home.aspx
©Europarltv
07:00

Dr Denis Mukwege : Justice pour les victimes de violences sexuelles

24/11/2014
00'06'23
Le nouveau lauréat du prix Sakharov du Parlement demande une action internationale pour mettre fin à l?impunité et rendre justice aux femmes victimes de violences sexuelles brutales en RDC.


Site EuroparlTV : http://europarltv.europa.eu/fr/home.aspx
©Europarltv
07:00

Dr Denis Mukwege : Justice pour les victimes de violences sexuelles

24/11/2014
00'06'23
Le nouveau lauréat du prix Sakharov du Parlement demande une action internationale pour mettre fin à l?impunité et rendre justice aux femmes victimes de violences sexuelles brutales en RDC.


Site EuroparlTV : http://europarltv.europa.eu/fr/home.aspx
©Europarltv

January 28 2015

22:09

WPP, Microsoft and the Wharton School Join Beet.TV for Video Series of Industry Influencers

Beet.TV has begun production of a 50-part series of personal interviews with noted advertising and media luminaries, videos of individuals who have impacted the course of the industry.    Titled the “Media Revolutionaries,” the series is being co-produced with WPP’s Xaxis unit and the Wharton Future of Advertising program. David J. Moore, President of WPP Digital and Chairman of Xaxis is serving as Executive Producer of the series.

The series is being sponsored exclusively by Xaxis and Microsoft. Wharton is the academic partner.

In this video, Moore talks about the series and his hope for its value in the longterm, as a  history of the advertising and media at this transformative era.

Individuals taped for the series to date include David Bell, Chairman Emeritus of Interpublic Group; Irwin Gotlieb, Chairman of GroupM; Michael Roth, CEO, of the Interpublic Group; Sir Martin Sorrell, CEO WPP;  Gian Fulgoni, Chairman Emeritus, comScore and Scott Ferber, CEO, Videology Group.

The series will launch in April.  It will be distributed widely by Beet.TV and by its sponsors WPP and Microsoft.   Parts of the series will be used by the Wharton School for its online program about advertising.

Each video will be personalized, with stories each individual professional journey.   The interviews also explore how these luminaries see the future and their guidance for young people entering the industry.

 

 

21:04

It’s Basic: Better Ad Viewability Drives Better Sales: comScore’s Fulgoni

FORT LAUDERDALE — After the discovery that some advertisers were paying for video ads which were not being viewed by actual consumers, the Media Ratings Council last year defined a standard for “viewability”.

Now some brands are finding a link between increased viewability and improved sales, says comScore executive chairman emeritus Gian Fulgoni.

In this video interview with Beet.TV, he cites a Kellogg’s campaign, which found ”a 45% improvement in viewability causes a 75% sales impact”: “That’s pretty compelling; if an ad isn’t seen by a human, it has no chance of affecting behaviour”.

Fulgoni concludes: “Advertisers will start demanding higher viewability. The advertiser gets better results … it increases their confidence .. next thing that happens is, they spend more money.”

He was interviewed at Beet.TV’s Beet Retreat annual get-together in Fort Lauderdale, Florida.

The Beet Retreat ’15 was sponsored by AOL and VideologyPlease find additional videos from the event here.

 

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