Tumblelog by Soup.io
Newer posts are loading.
You are at the newest post.
Click here to check if anything new just came in.

October 01 2014

21:00

Starcom’s Richman: Cross-Channel Attribution is Critical

Data is the foundational playbook for marketing today, says Amanda Richman, President, Investment and Activation, Starcom USA in an interview with Beet.TV. Data provides the power to make marketing more effective and to help brands connect more deeply with audiences, she says.

That’s why it’s so important for brands and agencies to work with the right technology partners as well as the best second- and third-party data providers. The key to using data most effectively is to understand which channels are working best. “It’s all about cross-channel attribution and understanding the storytelling experience across screens so we can design campaigns for brand lift and client objectives across channels,” she tells us. Keep an eye on this area as Richman expects more news to come down the pike as it relates to cross-channel attribution and creativity.

This is part of a series title the State of Video, a series sponsored by AOL Platforms.  Please visit this page for all the videos from the series which will published over the next 30 days.

15:18

TED: Gail Reed: Where to train the world's doctors? Cuba. - Gail Reed (2014)

Big problems need big solutions, sparked by big ideas, imagination and audacity. In this talk, journalist Gail Reed profiles one big solution worth noting: Havana’s Latin American Medical School, which trains global physicians to serve the local communities that need them most.
11:12

Havas Links with AOL for Programmatic TV Ad Delivery Solution

Media agency Havas has expanded its integration with AOL’s programmatic ad delivery platform to include TV ad buying, the companies announced earlier this week at the AOL Programmatic New Front event.

For an overview on the growth of programmatic and ad buying, and the expansion of the alliance with AOL around television, we spoke with Dominique Delport,  global chief of Havas Media.

10:46

Omnicom Links with Facebook for Targeted Ad Delivery via Atlas

Omnicom has signed an agreement with Facebook as the first agency holding company to work with Facebook’s Atlas for its ad serving platform, the company announced earlier this week in New York.

At the IAB MIXX conference, we spoke with Jonathan Nelson, CEO of Omnicom Digital about the alliance and the opportunity to deliver ads to Facebook and Instagram users.

06:00

A tout bout de champs ! Emission N°3

2014
00:05:00
Les céréales sont présentes dans de nombreux aliments qui nous sont familiers, tels que le pain, les biscuits, les pâtes ou la bière? ainsi que dans des filières moins connues comme les bioplastiques ! Ces cultures et leurs produits se retrouvent ainsi au carrefour de l?économie, de l?environnement et des enjeu alimentaires de France et du monde. Les exploitations céréalières, poumon économique rural, mobilisent des technologies de plus en plus modernes, pour faire de la France le premier producteur européen de céréales !


Emission N°3
- Des territoires et des céréales : Comment la filière bioplastique contribue t?elle à la préservation de l?environnement
- Des hommes et des céréales : Il produit des céréales en respectant la nature, grâce à la lutte biologique
- Question insolite : « Pourquoi le blé barbu a-t-il des barbes ? »


©Seprem Productions / Sepsonic
06:00

A tout bout de champs ! Emission N°3

2014
00:05:00
Les céréales sont présentes dans de nombreux aliments qui nous sont familiers, tels que le pain, les biscuits, les pâtes ou la bière? ainsi que dans des filières moins connues comme les bioplastiques ! Ces cultures et leurs produits se retrouvent ainsi au carrefour de l?économie, de l?environnement et des enjeu alimentaires de France et du monde. Les exploitations céréalières, poumon économique rural, mobilisent des technologies de plus en plus modernes, pour faire de la France le premier producteur européen de céréales !


Emission N°3
- Des territoires et des céréales : Comment la filière bioplastique contribue t?elle à la préservation de l?environnement
- Des hommes et des céréales : Il produit des céréales en respectant la nature, grâce à la lutte biologique
- Question insolite : « Pourquoi le blé barbu a-t-il des barbes ? »


©Seprem Productions / Sepsonic
01:20

AOL Links with Publicis in Latest Programmatic Agency Alliance

AOL Inc. has been working closely with major media agencies including IPG Mediabrands and Havas Media around its programmatic offering. This week, it announced an alliance with the Publicis Groupe.   According to a company statement,  ”The move will provide VivaKi, and effectively all agencies inside Publicis Groupe, greater access to premium reserved – including private marketplaces – and non-reserved video environments through AOL Platforms.”

For an overview on how AOL is working with agencies and the growing business of programmatic advertising services at AOL, we spoke with Tim Armstrong, CEO, at the the company Programmatic Upfront event held in Manhattan.

September 30 2014

22:25

BSkyB Plans Bigger Footprint For ‘AdSmart’ Addressable TV

LONDON – British satellite TV and telco operator BSkyB hopes its AdSmart technology – one of the world’s largest real-world deployments of addressable TV – will soon extend to more TV channels and more countries.

Launched in January after lengthy gestation, AdSmart sees different ads served to different viewers by storing alternate ads on their respective Sky+ connected set-top boxes, triggered by refined customer profiling techniques.

“Sky AdSmart is the culmination of five years … and about £100 million ($162 million),” Sky Media deputy MD Jamie West tells Beet.TV in this video interview. “It’s the single biggest project that I think Sky has ever undertaken. Over the coming months, we’ll be announcing more channels … and, hopefully within time, we’d like to be able to announce some third-party channels as well.”

On linear TV, AdSmart is currently enabled on Sky’s owned-and-operated channels plus Fox Channels and A+E Networks. Audi has used the technology to show ads for its high-end cars only to affluent consumers, as determined by known characteristics that are more detailed than conventional demographics.

At IBC recently, West announced 224 brands have run 640 individual campaigns using Sky AdSmart, yielding, 577 million views in Sky homes. BSkyB is also seeking regulatory approval for AdSmart in Germany and Spain.

This is part of the State of Video, a series sponsored by AOL Platforms.  The video was recorded in London.   Please visit this page for all the videos from the series.

20:30
New drug-delivery capsule may replace injections
19:08

Buying TV And Video Improves Campaigns: Amnet’s Hobson

LONDON — In the online advertising industry, many professionals expect advertisers to start moving some of their TV ad budgets in to the fast-growing world of online video, where metrics give them more visible insight in to effectiveness. But not everyone sees the trend as an “either-or”.

“I’m not actually convinced that it is just about moving money from TV into online video,” according to Steve Hobson, MD of trading desk Amnet, speaking in this Beet.TV video interview. “We’re presenting the argument to clients that there is an incremental opportunity here as well … driven by the incremental reach that you can drive by running an online video alongside a TV campaign.

“If you know about a quarter of your audience’s viewing is via desktop and mobile devices rather than via linear TV, then there has to be incremental reach opportunity in using online video.”

This is part of the State of Video, a series sponsored by AOL Platforms.  The segment was recorded in London.   Please visit this page for all the videos from the series.

19:04

Australia, Europe Lead Private Programmatic Marketplace Adoption, Adap.tv’s Duffield

LONDON — Private-marketplaces, the next generation of programmatic ad-trading platforms, are gaining traction more quickly outside of the United States, as markets work to make up for relatively fewer available ad spots, according to a global video ad tech exec.

“A market like Australia is a supply constrained market, so we work with a lot of private marketplaces over there,” AOL’s Adap.tv international SVP Philip Duffield tells Beet.TV in this video interview recorded in London.

“In that way, the Australian marketplace is probably about two or three steps ahead of the US – a lot of premium publishers have already adopted programmatic and have done for the last 12 months. International markets are already ahead because they’ve already taken that plunge.” Duffield said the same is true of some European markets.

This is part of the State of Video, a series sponsored by AOL Platforms. Adapt.tv is unit of AOL.  Please visit this page for all the videos from the series.

18:18
15:14

TED: Susan Colantuono: The career advice you probably didn’t get - Susan Colantuono (2013)

You’re doing everything right at work, taking all the right advice, but you’re just not moving up. Why? Susan Colantuono shares a simple, surprising piece of advice you might not have heard before quite so plainly. This talk, while aimed at an audience of women, has universal takeaways -- for men and women, new grads and midcareer workers.
11:29

Joining The Dots Is About To Get Hot: Acxiom’s Howe

COLOGNE — So much data, so many new ad tech platforms. Anyone who has seen a lumascape will recognize the confusion that fragmentation wreaks. But there is a way to pull the piece back together, says an ad tech boss.

“One of the key buzzwords that we’re going to be hearing about over and over again in the next few years; it’s about ‘connectivity’,” Acxiom CEO Scott Howe.

“The rate of innovation in our industry always exceeds the rate of consolidation. Every client, what they long for is, ‘How do I connect it all together?’ The way they can make it work together is through data. Data is the common language.”

Big data analytics company Acxiom employes over 5,000 people in 10 offices around the world and wants to help ad buyers unit disparate data sets in a single space to make buying decisions.

This video is part of series of videos covering DMEXCO.  Please find all of our coverage of the show right here.

 

 

 

10:39

Programmatic Could Fuel All Media Insights: SpotXchange’s Merwin

COLOGNE — So far, “programmatic” mechanisms for using automation and data to buy better ads have proved useful in the online display segment. Next up, they are destined to change online video ads. But, in the future, Alex Merwin envisages programmatic underpinning entire cross-media ad intelligence.

“If all the budgets move in to a programmatic platform, imagine the insights that could be gleaned from an entire media plan being transacted through a DSP that surfaces insights about audiences that could be used to inform maybe even out-of-home, maybe even traditional TV investment, maybe even print,” video ad tech platform SpotXchange‘s programmatic and business analytics VP Merwin tells Beet.TV in this video interview recorded at the DMEXCO conference.

“I’m really excited about that future, but we’re at the top of the sixth inning. There’s still a long ways to go.”

SpotXchange recently sold a stake to German TV group RTL as part of a plan to grow its European business. “The relationship will have a lot of immediate gain, there’s a lot we can do,” Merwin adds. “The team is staying in Denver. We have the same engineering products backbone. We remain autonomous in terms of day-to-day ops.”

This video is part of series of videos covering DMEXCO.  Please find all of our coverage of the show right here.

10:13

Starcom’s Amanda Richman Sees Programmatic Expanding To More Channels

One of the biggest opportunities with programmatic lies in using it as a starting point to bring targeting and data efficiency to all channels, including TV, says Amanda Richman, President, Investment and Activation, Starcom USA in an interview with Beet.TV.

“Some see programmatic as real-time bidding and some see it as the opportunity around automation and the path to addressability…As we look at how to apply programmatic, it moves beyond digital buying and it’s how about how do we as agency embrace data and take those insights across all platforms to influence strategies,” she says. At this year’s upfront, networks began warming up to the notion of private marketplaces for online video, given the benefits of demand and yield management, she says.

This is part of a series title the State of Video, a series sponsored by AOL Platforms.  Please visit this page for all the videos from the series which will published over the next 30 days.

10:13

AOL Grows Programmatic Business Year Over Year, Bob Lord

AOL has seen a boost in programmatic buying from 4% a year ago to nearly 34%, says Bob Lord, Global CEO of AOL Platforms, in an interview with Beet.TV. That growth is driven by two trends — more understanding of the benefits of programmatic buying, and the availability of data management platforms to parse out and analyze data.

The marketing and media business now understands that programmatic buying means automation in efficiency and optmization, and the understanding of those principles has accelerated growth, Lord says. “The second trend pushing us is the ability we have with data management platforms that can collect the data and provide insight into the use of it,” he adds. As part of the push for multi-touch attribution, AOL recently purchased ad tech company Converto, a marketing optimization platform that helps brands understand which ads and channels drive users to buy.

As the ad business expands deeper into real-time buying, agencies can bring value to marketers with buying power and data strategy, he says.

This is part of a series title the State of Video, a series sponsored by AOL Platforms.  Please visit this page for all the videos from the series which will published over the next 30 days.

06:00

Des mots pour Alzheimer - Lecture Elisa Servier

2014
00:03:40
A l'occasion de la journée mondiale de la maladie d'Alzheimer, le 21 septembre prochain, l'association France Alzheimer & maladies apparentées, avec le soutien de la Fondation Swiss Life, renouvelle l'opération «Des mots pour Alzhei­mer», suite au succès de la 1ère édition.


Ainsi, de nouvelles personnalités se sont engagées aux côtés de l'association en prêtant leur voix et leur image pour sensibiliser l'opinion publique sur la maladie d'alzheimer à laquelle sont confron­tées plus de 3 millions de personnes.
Parmi elles, Julie Zenatti, Pierre Bellemare, Elisa Servier, Alex Taylor, Edouard Collin, Irène Frein ouYoann Fréget.


Plus d'infos sur www.francealzheimer.org
Lecture d?Elisa Sevier, comédienne.


©Seprem Productions
06:00

Des mots pour Alzheimer - Lecture Elisa Servier

2014
00:03:40
A l'occasion de la journée mondiale de la maladie d'Alzheimer, le 21 septembre prochain, l'association France Alzheimer & maladies apparentées, avec le soutien de la Fondation Swiss Life, renouvelle l'opération «Des mots pour Alzhei­mer», suite au succès de la 1ère édition.


Ainsi, de nouvelles personnalités se sont engagées aux côtés de l'association en prêtant leur voix et leur image pour sensibiliser l'opinion publique sur la maladie d'alzheimer à laquelle sont confron­tées plus de 3 millions de personnes.
Parmi elles, Julie Zenatti, Pierre Bellemare, Elisa Servier, Alex Taylor, Edouard Collin, Irène Frein ouYoann Fréget.


Plus d'infos sur www.francealzheimer.org
Lecture d?Elisa Sevier, comédienne.


©Seprem Productions
06:00

Des mots pour Alzheimer - Lecture Elisa Servier

2014
00:03:40
A l'occasion de la journée mondiale de la maladie d'Alzheimer, le 21 septembre prochain, l'association France Alzheimer & maladies apparentées, avec le soutien de la Fondation Swiss Life, renouvelle l'opération «Des mots pour Alzhei­mer», suite au succès de la 1ère édition.


Ainsi, de nouvelles personnalités se sont engagées aux côtés de l'association en prêtant leur voix et leur image pour sensibiliser l'opinion publique sur la maladie d'alzheimer à laquelle sont confron­tées plus de 3 millions de personnes.
Parmi elles, Julie Zenatti, Pierre Bellemare, Elisa Servier, Alex Taylor, Edouard Collin, Irène Frein ouYoann Fréget.


Plus d'infos sur www.francealzheimer.org
Lecture d?Elisa Sevier, comédienne.


©Seprem Productions
Older posts are this way If this message doesn't go away, click anywhere on the page to continue loading posts.
Could not load more posts
Maybe Soup is currently being updated? I'll try again automatically in a few seconds...
Just a second, loading more posts...
You've reached the end.