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July 13 2015

16:08

Noy Thrupkaew: Human trafficking is all around you. This is how it works

Behind the everyday bargains we all love -- the $10 manicure, the unlimited shrimp buffet -- is a hidden world of forced labor to keep those prices at rock bottom. Noy Thrupkaew investigates human trafficking – which flourishes in the US and Europe, as well as developing countries – and shows us the human faces behind the exploited labor that feeds global consumers.
11:33

BBC News Moves With ‘Sticky Video’ Times: Davies

CANNES — BBC News has managed to mix online video and text since the late 1990s. But why keep the two separate? Now the organization is ensuring both are on-screen at the same time, launching a product called “stick video”.

“The idea is that the video player moves with you on the screen,”BBC Global News sales and marketing director Chris Davies tells Beet.TV in this video interview. “Rather than the traditional way of watching a video and then waiting for it finish and read the article, the video will follow you down, and the advertising follows with the video.”

That fits a trend in which publishers are getting creative about the way they show video and moving images, with many having adopting parallax scrolling presentations or New York Times, Snowfall-style experiments. Separately, many publishers and social networks are moving to auto-play videos as users scrollg through.

“At the BBC, we have a massive amount of video content,” Davies adds. “It’s about getting that in to shape for the web.”

 

 

We interviewed Davies at Cannes.  This video is part of a series of Cannes interviews sponsored by true[X].  Please find additional videos from the series here.

11:32

From Data-Informed To Fully Addressable: Videology’s Ferber

CANNES — The CEO of video ad planning, buying and execution tech platform Videology acknowledges, right now: “The vast majority of television-based media is not fully addressable.”

So he imagines a world where, today, technology supports TV ad buying that is merely “data-informed”, evolving later “all the way up to fully addressable”.

With New York-based Videology, Ferber says: “Agency holding companies and media companies have a common set of data they can use to evaluate opportunities on both sides. The supply side understands what the demand sides wants to do.”

Writing on The Guardian last week, Ferber said: “According to a 2013 study by Nielsen and the ANA, only 48% of marketers said cross-screen campaigns were ‘very important’ – but when looking ahead to 2016, that percentage increased to 88%.”

 

Ferber was part of a Cannes panel discussion on targeted TV advertising presented by AT&T AdWorks. Please visit this page for more videos from the series.

06:00

Éducation en Europe : vers une égalité filles / garçons dans le choix de carrière ?

06/2015
00:01:18
Des différences subsistent dans les secteurs professionnels que les filles et les garçons choisissent d'étudier: les députés estiment que le ciblage des programmes scolaires pourrait aider à briser les stéréotypes de genre.


Site web : http://www.europarltv.europa.eu/
©EuroparlTv
02:29

Access to Set-top Data Holding Back Addressable TV, SMG’s Scheppach

CANNES — Since the value that addressable TV delivers is widely understood, what’s hampering its adoption?  Investment banker and CEO of LUMA Partners Terence Kawaja asks these panelists in a session taped aboard the AT&T AdWorks yacht.

The mindset of big brands accustomed to the notion that they can buy a massive audience of adults from 18 to 49 is a large factor, according to Michael Bologna, president of GroupM’s Modi Media.

“In order to shift from an analog model to this model we’re talking about today, not only do we need to better refine our segments so we can reduce our waste, we need to help convince the media owners that if they go from a broad scope to a narrow scope, it will improve their yield and everyone will make money,” says Bologna, in a panel discussion recorded at Cannes by Beet.TV.

“Free the Data”

Another argument is that demand from large advertisers matters far less than the sheer availability of consumer data, which is still mostly locked up behind the cable operators.

“The thing that’s really holding us back is access to the data to really transform the business model,” says Tracey Scheppach, SMG’s EVP-Precision Video Director. “We’ve shown that we’re going to pay a higher CPM [for addressable TV]. We get more, we pay more.”

AT&T Adworks President Mike Welch notes that his unit is focused on observing consumer behavior across media.

“How do we follow that television subscriber when he or she consumes content on mobile devices and other screens?” he says. “That’s something we’re as focused on as anything right now.”

Scheppach, Bologna and Welch were part of a Cannes panel discussion on targeted TV advertising presented by AT&T AdWorks. Please visit this page for more videos from the series.

01:42

Weather Company Charges Into Mobile Video, Buoyed by Data

CANNES — One of the biggest benefits of data is that it can personalize the media business, especially through video, says David Kenny, Chairman and CEO at the Weather Company, in this interview with Beet.TV  from the Cannes Lions Festival. “Weather is this place that is very personal, very local, uses enormous amounts of data and you can combine it with a video story in interesting ways,” he says in a conversation with Jordan Bitterman, Chief Strategist of Mindshare NA.

About 15% of the Weather Company mobile users are video fans, and the company’s goal is to convert the rest of them to video users. Kenny says. As Weather moves in this direction, ensuring the video is customized for the mobile user is critical, given the “mobile-first” nature of Weather Company. “People want to visually understand what’s going on with the weather. The challenge is producing shorter video for mobile, and not repurposing TV content to mobile,” Kenny says.

One of the biggest opportunities lies in harnessing user videos about weather as those have become quite popular, he says. “They love to tell the story,” he says.

We sat down with Kenny last week at the Cannes Lions Festival aboard the Teads yacht.

Beet partnered with Teads for events on the yacht and sponsored this series of videos from the Festival.

01:36

Ad Buyers Need Standardized Viewability Metric: Teads’ Daily

CANNES — When the Media Ratings Council specced out what truly constitutes a “viewable” ad impression, in a world increasingly falling victim to fraudulent ads, ad buyers rejoiced. And then the whole system began fragmenting.

Now, it seems, some customers are getting confused about which viewability trackers are right.

“As viewability becomes more and more a transitionary element of how people are buying media, one of the most important things is going to be a unified measurement structure,” according to auto-playing video ad tech company Teads’ USA president Jim Daily, in this video interview with Beet.TV.

“You have some fantastic companies out there, that we work with quite a bit, that are tracking viewability. Sometimes, we’ll see that, for the same impression on the same publisher, these three companies have very different results.

“The faster we can get to a point that everybody can have the exact same standards, the standard we can get to truncating on viewable impressions.”

Daily is echoing the views even of IAB US CEO Randall Rothenberg, who told Beet.TV in April: “There are 17 accredited viewability vendors in the field and at least a dozen more in the pipeline to be accredited by the MRC. This proliferation of vendors has been an utter obstacle, they’ve just confused everybody.”

 

Beet.TV partnered with Teads for events on the yacht and sponsored this series of videos.

01:35

How Transparent Does Ad Tech Really Need To Be, AMNET’s Karandikar Wonders

CANNES — During a panel discussion at Cannes Lions, disagreement broke out over how much ad buyers should know about the so-called “transparency” in ad network and programmatic practices.

“If the agency and the client can have a very clean discussion about what is the value of the offer and what is the fee they charge, it is no one else’s business how it is set up,” said Dentsu Aegis Network’s AMNET global president Ashwini Karandikar.

“As programmatic evolves beyond display, the money that’s going to be at play is going to be 100 times what it is right now. So can we move beyond this silly question and talk about what is the value that you deliver? That discussion needs to be a one-on-one, not an article written in the press.”

But VivaKi global CEO Stephan Beringer and Bank of America’s global media investment SVP Lou Paskalis took issue.

“No,” Paskalis said. “The industry needs to have an understanding about the business model.

“Agencies, for the most part, are transparent about what they’re not transparent about. As a client, you have to understand that.  We have to be very clear what the rules of the road are.”

 

This segment from the Cannes Lions Festival was part of a series on programmatic advertising presented by Rubicon Project. Please visit this page for more videos from the series. 

01:34

Brands Want More Info From Trading Desks: Unbound’s Brunick

CANNES — Many brands are now beginning to take the opportunity to buy ads through programmatic platforms purely under their own steam, rather than enlisting ad-buying agencies. But what is the experience like?

Whilst such a feat is eminently possible, Michael Brunick, partner in programmatic ad advisory service Unbound, says: “Several brands we’ve been working with have been doing programmatic for a while, but they’ve no idea who they’ve been working with, no idea what segments they’ve been using, what the source of the data is, how it’s been working.

“The trading desks did themselves a disservice and ultimately to their clients by, many times, it’s reporting as a single line item on a report that a media planner will send over to a client once a week. That’s it. They don’t really give visibility in to what’s happening.”

That doesn’t mean brands can’t win from the mechanism, however. Brunick says: “Even if you want to build an in-house team eventually, you need to start off by taking more control over what you do now. … Take a more active role in the strategy development.”

Brunick is the former IPG programmatic head who left for Unbound a year ago.

This video is part of a series produced from the TubeMogul Cannes rooftop event.  Please find additional videos from the series here.

July 12 2015

06:00

Faire contribuer les citoyens aux innovations de demain

09/04/2015
00'03'47
Depuis 12 ans, grands groupes industriels, centre de recherche, universités, PME, collectivité territoriale, écoles se sont regroupés au sein d?Ideas Laboratory.

Pour réaliser des innovations cohérentes et crédibles, Ideas Laboratory bénéficie d?un sourcing scientifique et technologique sans égal et se positionne sur une activité transversale : le design, les Sciences humaines et sociales, les Sciences appliquées, le marketing et les arts.

©TerreTv
06:00

Faire contribuer les citoyens aux innovations de demain

09/04/2015
00'03'47
Depuis 12 ans, grands groupes industriels, centre de recherche, universités, PME, collectivité territoriale, écoles se sont regroupés au sein d?Ideas Laboratory.

Pour réaliser des innovations cohérentes et crédibles, Ideas Laboratory bénéficie d?un sourcing scientifique et technologique sans égal et se positionne sur une activité transversale : le design, les Sciences humaines et sociales, les Sciences appliquées, le marketing et les arts.

©TerreTv

July 11 2015

06:00

Astainable : Le simulateur de ville durable

09/04/2015
00'04'28
Baptisé Astainable (contraction d'Astana et du terme sustainable) , le simulateur de ville durable d'Eiffage a pour but de diagnostiquer les besoins en développement urbain durable d'Astana dans les domaines des écomobilités, de la constitution d'un bouquet énergétique local, de la construction durable et de l'écosystème urbain.

Aussi, ce simulateur identifie et propose en réponses les solutions techniques et technologiques françaises appropriées sur la ville durable.

©TerreTv
06:00

Astainable : Le simulateur de ville durable

09/04/2015
00'04'28
Baptisé Astainable (contraction d'Astana et du terme sustainable) , le simulateur de ville durable d'Eiffage a pour but de diagnostiquer les besoins en développement urbain durable d'Astana dans les domaines des écomobilités, de la constitution d'un bouquet énergétique local, de la construction durable et de l'écosystème urbain.

Aussi, ce simulateur identifie et propose en réponses les solutions techniques et technologiques françaises appropriées sur la ville durable.

©TerreTv
06:00

Astainable : Le simulateur de ville durable

09/04/2015
00'04'28
Baptisé Astainable (contraction d?Astana et du terme sustainable) , le simulateur de ville durable d?Eiffage a pour but de diagnostiquer les besoins en développement urbain durable d?Astana dans les domaines des écomobilités, de la constitution d?un bouquet énergétique local, de la construction durable et de l?écosystème urbain.

Aussi, ce simulateur identifie et propose en réponses les solutions techniques et technologiques françaises appropriées sur la ville durable.

©TerreTv

July 10 2015

15:11

Ash Beckham: When to take a stand -- and when to let it go

Ash Beckham recently found herself in a situation that made her ask: who am I? She felt pulled between two roles — as an aunt and as an advocate. Each of us feels this struggle sometimes, she says -- and offers bold suggestions for how to stand up for your moral integrity when it isn’t convenient.
06:00

Lutte contre la pollution de la mer : L'affaire de tous !

05/12/2014
00'02'49
Dans le cadre d?un plateau consacré aux océans et états insulaires, Gérard Riou, Directeur du Centre Ifremer Méditerranée, a tenu à rappeler l?importance d?informer la population sur le problème de la pollution des mers afin qu?elle prenne conscience du rôle su?elle peut jouer au quotidien.
©TerreTv
06:00

Lutte contre la pollution de la mer : L'affaire de tous !

05/12/2014
00'02'49
Dans le cadre d?un plateau consacré aux océans et états insulaires, Gérard Riou, Directeur du Centre Ifremer Méditerranée, a tenu à rappeler l?importance d?informer la population sur le problème de la pollution des mers afin qu?elle prenne conscience du rôle su?elle peut jouer au quotidien.
©TerreTv
06:00

Lutte contre la pollution de la mer : L'affaire de tous !

05/12/2014
00'02'49
Dans le cadre d?un plateau consacré aux océans et états insulaires, Gérard Riou, Directeur du Centre Ifremer Méditerranée, a tenu à rappeler l?importance d?informer la population sur le problème de la pollution des mers afin qu?elle prenne conscience du rôle su?elle peut jouer au quotidien.
©TerreTv
00:39

Media Reviews Come Down to Pricing, Trust and Transparency Concerns, BofA’s Paskalis

CANNES — The large number of media accounts currently up for review comes down largely to issues of pricing, trust and transparency, according to Lou Paskalis, Bank of America’s SVP-Global Media Investment.

“We are in an upheaval we’ve never seen before in this business, and marketers realize they need a new pathway to market, and they’re going to invest their dollars differently,” he says in an interview with Beet.TV recorded at Cannes.

In terms of what’s causing marketers to rethink their media agency relationships on the pricing front, Paskalis observes that brands are now having to invest in bespoke assets to create relevant ads for the likes of Snapchat, Pinterest and Vice News.

“That’s expensive when you think about a creative model,” he says.

In terms of video strategy, Paskalis observes that some marketers are relying less on pre-roll ads in favor of more attention-grabbing formats. There’s also a trend favoring more episodic ads that tell a story so that binge-watchers don’t see the same spot over and over.

“Smarter marketers are actually saying, ‘Can we use interstitial, can we use mid-roll or post-roll to introduce our brand after the story starts to unfold and the audience is engaged,’” he says. “That all of a sudden sounds like a model that we call television advertising, doesn’t it?”

00:08

Strong Buying with Great Efficiency are Top Tools for Brands, Mindshare’s Bitterman

CANNES — This summer has become known as the season for media agency pitches, and clients are most eager for “tools and people,” says Jordan Bitterman, Chief Strategist of Mindshare NA.  “Most of the clients are public companies and they are in a cycle. There are three times a year that we do a review process with clients and reach out to them and get scores and some interesting narrative back,” he says to David Kenny, Chairman and CEO at the Weather Company, in this video interview from the Cannes Lions Festival.

“Clients want to make sure an agency has strong buying, with great efficiency and best-in-class tools to gather information on their customers,” Bitterman says. On the people side, marketers are looking for agency experts who are skilled in digital, mobile, analytics and other new technology and tools. At Mindshare, the agency had been relying on “The Loop,” an internal war room/think tank inside the agency that monitors paid, owned and earned media in real time.

“The Loop is our operating system and teams come into the room and are surrounded by data,” Bitterman explains, adding that weather is one of the data points the agency monitors because it impacts nearly every business.

Kenny sat down with Bitterman last week at the Cannes Lions Festival for this session aboard the Teads yacht.

Beet partnered with Teads for events on the yacht and sponsored this series of videos from the Festival.

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