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May 25 2015

06:00

''Stop AVC'' : le magazine de la prévention - Emission N°5

2015

Au sommaire de cette 5e émission :
- ?Question d?AVC? : Face à un AVC, agir vite, avec le Dr France Woimant, neurologue et Vice-Présidente de France AVC
- ?Et si on parlait traitement? : Que faire en cas d?oubli ? avec le Dr Olivier Hoffman, cardiologue
- ?Mémo AVC?
©Seprem Productions

May 24 2015

22:34

Expansion Planned for Guardian’s Programmatic Alliance w/ CNN Intl, Economist, Financial Times and Reuters, via Rubicon Project Platform

LONDON — Back in March, The Guardian and four other UK publishers with global ambitions announced they were forming the Pangea Alliance, a shared scheme to pool first-party ad data for ad buyers to target their combined 110 million users in a “programmatic”, or automated fashion.

In beta testing since, now the alliance – which numbersThe Guardian, CNN International, the Financial Times and Reuters as well as The Economist – is already set to expand its membership in the next few months.

“We would expect to see, toward the latter end of the year, some announcements about other publishers joining,” Guardian global revenue director Tim Gentry tells Beet.TV in this video interview.

“We have created a number of new audience segments and a couple of custom ad formats. There will be many more custom ad formats that come online during the summer and further audience segments.”

But Gentry says Pangea members will not be collaborating on preroll video ad sales: “Each of us is in the same position as the whole market where there is excess demand and scarcity of supply. Collaboration doesn’t add a huge amount of value there.”

Like French conglomerate La Place, Pangea is powered by Rubicon Project, which Gentry says reduces complexity for the members.

 

We interviewed Gentry in London as part of the series the Road to Cannes, our lead-up to the Cannes Lions Festival presented by Coull.   Please visit this page for additional segments.

20:14

WorldNow Creates Consortium for U.S. TV Stations for Digital Ads

WorldNow, a New York-based online video platform provider for some 400 U.S. local television stations, has announced the formation of a consortium to sell national advertising.

At the recent NAB Show in Las Vegas, we spoke with Lou Schwartz, Chief Strategy Officer, about the growing IP-delivered opportunities for TV stations and how the company is providing OVP, CMS and advertising services.

Beet.TV’s coverage of the NAB Show as sponsored by Akamai. Please find more coverage of the NAB by Beet.TV on this page.

19:06

OVP ‘Stream Monkey’ Touts Analytics Offering and 4K Streaming

Orlando based-Online video platform Stream Monkey is expanding by offering services to media companies, non-profits and enterprises.  One of its key value propositions is its deep analytics around viewers, says Jason Fuhlbruck, in this interview with Beet.TV.   The analytics suite is powered by Akamai, he explains.

Stream Monkey was was tapped as the platform for the world’s first global music performance, the FADER Fort  concert  produced in March at SXSW.  The streaming was successful, with some 50,000 views, he says.

This video is part of series of segments produced at the NAB Show in Las Vegas.  Our coverage was sponsored by Akamai.  For more clips from NAB, please visit this page.

 

 

07:00

Le bois : Matériau au innovations multiples

09/04/2015
00'02'08
La filière bois gagne du terrain et se structure en France, offrant des opportunités d?innovation et de croissance importantes. Porté par un contexte législatif favorable, le bois répond à des préoccupations fortes de développement durable.

©TerreTv
07:00

Le bois : Matériau au innovations multiples

09/04/2015
00'02'08
La filière bois gagne du terrain et se structure en France, offrant des opportunités d?innovation et de croissance importantes. Porté par un contexte législatif favorable, le bois répond à des préoccupations fortes de développement durable.

©TerreTv
06:00

Comment s'organise la filière bois en Isère ?

09/04/2015
00'04'33
Créabois Isère est l?inter-professions des métiers du bois et de la forêt du département de l?Isère. Sa vocation est de piloter la filière forêt-bois à travers la fédération, le partenariat et l?action opérationnelle, qui s?adresse aux entreprises comme aux collectivités territoriales et aux particuliers.
©TerreTv
06:00

Comment s'organise la filière bois en Isère ?

09/04/2015
00'04'33
Créabois Isère est l?inter-professions des métiers du bois et de la forêt du département de l?Isère. Sa vocation est de piloter la filière forêt-bois à travers la fédération, le partenariat et l?action opérationnelle, qui s?adresse aux entreprises comme aux collectivités territoriales et aux particuliers.
©TerreTv

May 22 2015

15:46

Technology Informs Cannes’ ‘Creative Nexus': UM’s Cohen

Do technology and creativity mix? They do if you are attending this year’s Cannes Lions International Festival of Creativity.

“Cannes has evolved over the last couple of years to be this nexus of creativity,” Universal McCann chief investment officer David Cohen tells Beet.TV in this video interview. “Now we’re seeing an influx of technology and data partners, which is representative of what’s going on in the marketplace.”

But those things are not oil and water, according to McCann: “The best creative is informed by tremendous insights based on people, generated by data and technology. We’re human beings who like listening to, telling and entertained by stories. The best stories are on display at the Palais.”

Lions is recognizing the role of technology by staging Lions Innovation, an in-conference track on the collision of tech and creativity.

We interviewed Cohen as part of the series The Road to Cannes, our lead-up to the Cannes Lions Festival presented by Coull.   Please visit this page for additional segments.

15:13

Chris Burkard: The joy of surfing in ice-cold water

"Anything that is worth pursuing is going to require us to suffer, just a little bit," says surf photographer Chris Burkard, as he explains his obsession with the coldest, choppiest, most isolated beaches on earth. With jawdropping photos and stories of places few humans have ever seen -- much less surfed -- he draws us into his "personal crusade against the mundane."
11:55

Mobile Video Advertising is Priced at 50% Discount, MMA’s Stuart

Mobile video advertising is pricing at half of what it should be says Greg Stuart, CEO of the Mobile Marketing Association, in this interview with Beet.TV.  He cites data from a just completed two year, $2 million research study undertaken by the MMA with several big brands.   Unlike other forms of digital video, supply outpaces demand for mobile video, he explains.

He is advising marketers to lock into long term ad buys at the the current pricing level.

Overall marketing spend on mobile advertising by major brands is a paltry three precent, says Stuart who suggests that the percentage should be 10 percent now.

Also in the interview, he talks about MMA’s plans the upcoming Cannes Lions Festival. This video is part of series titled The Road to Cannes presented by Coull.  You can find more segments from the series here.

We interviewed him this week at the LUMA Partners’ CEO adtech conference in Manhattan.

11:03

Nouvelle saison : MAAD, les apprentis checheurs

22/05/2015
00'00'43
Le projet Apprentis Chercheurs MAAD (Mécanismes des Addictions à l?Alcool et aux Drogues) permet à des jeunes de plusieurs villes françaises de mener des expériences en laboratoire portant sur les addictions pour mieux saisir les mécanismes en oeuvre
Suivez leurs témoignages lors des différentes cérémonies de remise de Prix organisées à travers plusieurs villes.

©TerreTv
11:03

Nouvelle saison : MAAD, les apprentis checheurs

22/05/2015
00'00'43
Le projet Apprentis Chercheurs MAAD (Mécanismes des Addictions à l?Alcool et aux Drogues) permet à des jeunes de plusieurs villes françaises de mener des expériences en laboratoire portant sur les addictions pour mieux saisir les mécanismes en oeuvre
Suivez leurs témoignages lors des différentes cérémonies de remise de Prix organisées à travers plusieurs villes.

©TerreTv
11:03

Nouvelle saison : MAAD, les apprentis checheurs

22/05/2015
00'00'43
Le projet Apprentis Chercheurs MAAD (Mécanismes des Addictions à l?Alcool et aux Drogues) permet à des jeunes de plusieurs villes françaises de mener des expériences en laboratoire portant sur les addictions pour mieux saisir les mécanismes en oeuvre
Suivez leurs témoignages lors des différentes cérémonies de remise de Prix organisées à travers plusieurs villes.

©TerreTv
11:03

Nouvelle saison : MAAD, les apprentis checheurs

22/05/2015
00'00'43
Le projet Apprentis Chercheurs MAAD (Mécanismes des Addictions à l?Alcool et aux Drogues) permet à des jeunes de plusieurs villes françaises de mener des expériences en laboratoire portant sur les addictions pour mieux saisir les mécanismes en oeuvre
Suivez leurs témoignages lors des différentes cérémonies de remise de Prix organisées à travers plusieurs villes.

©TerreTv
10:51

Mixpo’s Tillinghast Sees Big Upside to Interactive Video as Display Banners

Mixpo, the Seattle-based company that creates custom, interactive elements for pre-roll ads for big brands and publishers, sees much bigger opportunities for interactivity in video ads that appear as banners, says Charlie Tillinghast, former President & CEO of MSNBC.com, who became CEO of Mixpo earlier this year.

While the inventory for pre-roll is limited, the availability for banner advertising is virtually unlimited, he points out.

In the interview, he talks about the acquisition last year of Portland-based ShopIgniter and how Mixpo is using the platform to integrate its custom video ad experience with Facebook.

We spoke with Tillinghast this week at the LUMA Partners adtech leadership conference in New York.

Tillinghast is a former chairman of the Online Publishers’ Association.

06:00

Protéger l'Homme en protégeant littoraux et océans

05/12/2014
00'03'22

Connaissez-vous Surfrider Foundation ?Benjamin VAN HOOREBEKE, Membre de Surfrider Foundation - Marseille, nous présente la fondation, pour laquelle la protection de l'homme passe par la protection des océans.
©TerreTv
06:00

Protéger l'Homme en protégeant littoraux et océans

05/12/2014
00'03'22

Connaissez-vous Surfrider Foundation ?Benjamin VAN HOOREBEKE, Membre de Surfrider Foundation - Marseille, nous présente la fondation, pour laquelle la protection de l'homme passe par la protection des océans.
©TerreTv
06:00

Protéger l'Homme en protégeant littoraux et océans

05/12/2014
00'03'22

Connaissez-vous Surfrider Foundation ?Benjamin VAN HOOREBEKE, Membre de Surfrider Foundation - Marseille, nous présente la fondation, pour laquelle la protection de l'homme passe par la protection des océans.
©TerreTv
06:00

Protéger l'Homme en protégeant littoraux et océans

05/12/2014
00'03'22

Connaissez-vous Surfrider Foundation ?Benjamin VAN HOOREBEKE, Membre de Surfrider Foundation - Marseille, nous présente la fondation, pour laquelle la protection de l'homme passe par la protection des océans.
©TerreTv
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