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July 30 2014

06:00

''Deviens un Awakener'' : les créatifs à l'honneur

15-05-2014
00:02:44
Les résultats du concours ?Deviens un Awakener?, à l?initiative de la Commission Européenne, ont été rendus le 15 mai au Lieu du Design à Paris.
L?objectif est de sensibiliser les créatifs Européens aux principes de revalorisation et de réutilisation des matériaux. Au sein d?une Europe où chaque habitant produit près de 6 tonnes de déchets chaque année, le concours Génération Awake amène à une réflexion sur la valeur des déchets dans la résolution des problématiques environnementales actuelles.
©Terre TV

July 29 2014

23:00

Havas Dish Latino Digital Campaign Jumps to TV

Some brands are now migrating successful digital ads to the TV set, in a reversal of what was once the trend of repurposing TV spots for online video, says Rori DuBoff, Global Head of Strategy at Havas Digital, in an interview with Beet.TV. Havas recently launched a campaign for Dish Latino around the World Cup and the digital creative is now being used for TV ads, she explains. “It’s the opposite of what we once saw with TV content,” she says. The change is occurring as more brands develop specific branded content for digital. That can often yield positive results, leading to bringing that content to the TV.

Havas created a campaign for Dish Latino tied into the idea of soccer as the “beautiful game,”connecting it to Dish’s ability to let users watch multiple angles of a TV program. The campaign began with video, out-of-home and mobile with TV layered in later.

“The notion that you can watch content from any device, anywhere in multiple angles is where consumer is at right now,” she says. Dish began working with Havas last year.

We interviewed DuBoff at the Beet.TV leadership summit on branded video. You can find additional videos from the event here.

21:12

‘The Big Ideal’ Fuels Cross-Platform Content: Ogilvy’s Abby Marks

Nevermind your product, what do you stand for? That’s what OgilvyEntertainment’s senior strategy and operations director Abby Marks tells her clients, channeling her agency’s late founder.

David Ogilvy was always about research and treating the cons as an equal, thinking about what’s of value to them,” Marks tells Beet.TV.

“We work under the creative umbrella of ‘the big ideal’ – the brand’s best self, what does the brand stand for at the end of the day? How are they living and breathing in this society?

“David Ogilvy says it should be such a big idea, there’s nowhere it cannot travel – it can live on a matchbox cover or on a billboard.”

OgilvyEntertainment is the media agency’s division producing content for brands.

We interviewed Marks at the recent Beet.TV summit on branded content. You can find additional videos from the event here.

21:03

JWT’s Branded Content Approach Starts with Participation

Branded content is not an “if” for marketers; it’s a must-have, says Eric Weisberg, Executive Creative Director at JWT, in an interview with Beet.TV. To be effective, branded programming needs to deliver on the right combination of entertainment and utility.

As an example, he points to work that JWT did with Johnson and Johnson for its “Once Upon a Care” initiative. The brand asked grade schoolers what caring means to them, then created several children’s books based on what the kids had said, and now donates a book to a library each time one of the ebooks is downloaded.

“When brands start building a story consumers can participate in, consumers get excited about that,” he explains. “No one gets up in the morning and says ‘I want to watch a two-minute ad. So [advertisers] need to ask ‘how do we create something they want to watch online?’” JWT has also worked with Listerine, College Humor and Jimmy Kimmel on branded content.

We interviewed Weisberg at the Beet.TV leadership summit on branded video.  You can find additional videos from the event here.

20:22

Multi-Channel Network Collective Launches New Content for Purina

Digital studio Collective launched a new series of programming for its popular YouTube channel Petcentric as part of a recently minted deal with Purina, say Paul Kontonis, SVP at Collective Digital Studios, in an interview with Beet.TV. That channel is now managed by Collective, which works with YouTube influencers to create the content targeting pet lovers and pet owners. “Our model is to develop content properties on YouTube that build audiences at scale,” Kontonis said, adding that Collective’s nearly 700 channels deliver more than 1 billion views per month on YouTube.

Most recently, Petcentric released a video from Olga Kay and Sam Pepper featuring “Text from Dog,” the first in a new slate of content Collective is producing in tandem with a range of YouTube influencers.

Collective also helped pair Choice Hotels with YouTubers Rhett & Link to co-create the popular YouTube video “I’m on Vacation,” that has earned more than 2 million views. ”These YouTube creators are stars with genuine audiences that can be worked with in such a way that best leverages their relationship with their audience,” Kontonis says. As an example of the growth potential of YouTube creators, Kontonis says that online video series Epic Meal Time is being launched by A&E Networks FYI as a 16-episode series dubbed “Epic Meal Show.”

We interviewed Kontonis at the Beet.TV leadership summit on branded video.  You can find additional videos from the event here.

 

 

 

06:00

Mardi de l'environnement: oceans, nouvelle frontière ?

03-06-2014
00:03:27
A l'occasion de la journée mondiale des océans en juin dernier, l'Institut Océanographique Paul Ricard (I-O-P-R) et la Société Européenne des Réalisateurs de L'Environnement (S-E-R-E), ont choisi pour thématique au dernier Mardi de l'environnement: Oceans, nouvelle frontière ?
L'occasion également de mettre l'accent sur le rôle des océans comme source de vie et d'évoquer leur indispensable, et plus que jamais nécessaire ; protection, ainsi que leur exploitation, qui doit rester mesurée, dans le respect des équilibres des écosystèmes marins.
©TerreTv
06:00

Mardi de l'environnement: oceans, nouvelle frontière ?

03-06-2014
00:03:27
A l'occasion de la journée mondiale des océans en juin dernier, l'Institut Océanographique Paul Ricard (I-O-P-R) et la Société Européenne des Réalisateurs de L'Environnement (S-E-R-E), ont choisi pour thématique au dernier Mardi de l'environnement: Oceans, nouvelle frontière ?
L'occasion également de mettre l'accent sur le rôle des océans comme source de vie et d'évoquer leur indispensable, et plus que jamais nécessaire ; protection, ainsi que leur exploitation, qui doit rester mesurée, dans le respect des équilibres des écosystèmes marins.
©TerreTv

July 28 2014

18:03

Millennials Are Cool With Brands Changing All The Time: Initiative/IPG Study

Brands need to mimic the characteristics of millennial-age consumers to curry their favor, according to research, The Reset Generation, conducted by media agency IPG’s Initiative group.

“Their expectations of brands are what they think people expect of them,” says Initiative’s US chief strategy officer Sarah Power. “They’re comfortable with brands trying to change who they are because, as a generation, that’s what they’re expected to do.”

One way a big brand is becoming this flexible is by partnering with AOL to start a “newsroom”, to make content that snags millennial males. Power says IPG client MillerCoors’ recently-announced “BrewPub Newsroom” initiative, to reach men aged 21 to 34, will see 400 pieces of content produced by three full-time social curators for the brewer. The scheme extends to video, through Aol’s HuffBros Live, an off-shoot of HuffPost Live for the target demographic.

“It goes beyond content production,” Power adds. MillerCoors is the official beer of Aol -
when they have events, they’re serving MillerCoors.”

We interviewed Power at the recent Beet.TV summit on branded content, where she was a speaker. You can find additional videos from the event here.

06:00

Les ambitions énergétiques de l'Allemagne

13/06/2014
00:04:54
Quelles sont les différences de politique entre l?Allemagne et la France en matière d?énergie ? Quelles sont les ambitions énergétiques de l?Allemagne ?
Réponse de Martin Greller, Directeur du département gestion de l?énergie et stratégies énergétiques, SWM
© SFPROD / Biennale de l'Habitat Durable 2013
06:00

Les ambitions énergétiques de l'Allemagne

13/06/2014
00:04:54
Quelles sont les différences de politique entre l?Allemagne et la France en matière d?énergie ? Quelles sont les ambitions énergétiques de l?Allemagne ?
Réponse de Martin Greller, Directeur du département gestion de l?énergie et stratégies énergétiques, SWM
© SFPROD / Biennale de l'Habitat Durable 2013
06:00

Les ambitions énergétiques de l'Allemagne

13/06/2014
00:04:54
Quelles sont les différences de politique entre l?Allemagne et la France en matière d?énergie ? Quelles sont les ambitions énergétiques de l?Allemagne ?
Réponse de Martin Greller, Directeur du département gestion de l?énergie et stratégies énergétiques, SWM
© SFPROD / Biennale de l'Habitat Durable 2013

July 27 2014

19:59

If “Content Is King,” then “Distribution is Queen” as Paid Media is Essential, Mindshare Entertainment Prez David Lang

Mindshare, the media agency within WPP, has created some 250 branded campaigns for video and television over the past 9 years, says David Lang, Chief Content Officer and President of the agency’s entertainment division,  in this interview with Beet.TV  On the subject of viral video hits and paid vs. earned, Lang stresses the importance of paid.   While the term “content is king” is fair, paid distribution is essential.  ”Distribution is queen” and just as important as content, he says.

Also in the interview, Lang speaks about his background as TV producer with Lorne Michaels and the approach to content creation at Mindshare which he refers to as storytelling vs. marketing.

We spoke with him last week at the Beet.TV summit on brand advertising where he was panelist.  You can find videos from that event here.

13:19

Hearst is Building a “Netflix Model” Around Magazine Video Content

Hearst has just launched “Cosmo Body,” a daily fitness show which is advertiser-free and is  being offered on a subscription basis.  This is the first of what will be a number of Hearst titles and Hearst partners who will be part of a new “Netflix model,” explains Chris Grasso, SVP and GM of Hearst Digital Studios, in this video interview with Beet.TV

While the platform is presently free of advertising, the publisher will evaluate a range of  ”native” and brand integration partners.

Grasso explains that the Hearst has created a proprietary online video platform for the new subscription service.   He says that the platform will be available to other publishers.

The new channel was announced earlier this month.

July 26 2014

06:00

Le mille-feuille au fromage de brebis !

06/2014
00:06:00
Originaire des Pyrénées et empreint de tradition, le fromage de brebis fait le plaisir des gastronomes, des amoureux du terroir, et même des enfants !

Voici une série gratuite de 3 émissions de 5? intitulée « L?instant Gourmand Pur Brebis Pyrénées », réalisée avec le concours de la Filière Pur Brebis Pyrénées.

Au sommaire de chaque émission de 5? :

une recette à base de fromage de brebis présentée par un chef et agrémentée de deux pastilles informatives sur la production et les spécificités du fromage Pur Brebis.



©Seprem Productions
06:00

Le mille-feuille au fromage de brebis !

06/2014
00:06:00
Originaire des Pyrénées et empreint de tradition, le fromage de brebis fait le plaisir des gastronomes, des amoureux du terroir, et même des enfants !

Voici une série gratuite de 3 émissions de 5? intitulée « L?instant Gourmand Pur Brebis Pyrénées », réalisée avec le concours de la Filière Pur Brebis Pyrénées.

Au sommaire de chaque émission de 5? :

une recette à base de fromage de brebis présentée par un chef et agrémentée de deux pastilles informatives sur la production et les spécificités du fromage Pur Brebis.



©Seprem Productions
06:00

Le mille-feuille au fromage de brebis !

06/2014
00:06:00
Originaire des Pyrénées et empreint de tradition, le fromage de brebis fait le plaisir des gastronomes, des amoureux du terroir, et même des enfants !

Voici une série gratuite de 3 émissions de 5? intitulée « L?instant Gourmand Pur Brebis Pyrénées », réalisée avec le concours de la Filière Pur Brebis Pyrénées.

Au sommaire de chaque émission de 5? :

une recette à base de fromage de brebis présentée par un chef et agrémentée de deux pastilles informatives sur la production et les spécificités du fromage Pur Brebis.



©Seprem Productions
06:00

Le mille-feuille au fromage de brebis !

06/2014
00:06:00
Originaire des Pyrénées et empreint de tradition, le fromage de brebis fait le plaisir des gastronomes, des amoureux du terroir, et même des enfants !

Voici une série gratuite de 3 émissions de 5? intitulée « L?instant Gourmand Pur Brebis Pyrénées », réalisée avec le concours de la Filière Pur Brebis Pyrénées.

Au sommaire de chaque émission de 5? :

une recette à base de fromage de brebis présentée par un chef et agrémentée de deux pastilles informatives sur la production et les spécificités du fromage Pur Brebis.



©Seprem Productions

July 25 2014

17:18

Yahoo Gets Post-Web Analytics With Flurry: Jun’s Reichgut explains

Yahoo has bought itself a role in the advertising ecosystem that comes after the desktop web by acquiring mobile analytics firm Flurry last week. That’s the assessment of one cross-platform video ad tech vendor CEO.

“A media company that was based on the web is now struggling getting in to the mobile space,” Jun Group CEO Mitchell Reichgut tells Beet.TV.

“Mobile apps are where most of the traffic is taking place. To get integrated is much more difficult that  building another web network. The differentiation is everything. They’re buying that access.”

Acquiring Flurry, reportedly for more than $200m, gives Yahoo access to troves of information on how consumers use mobile apps – useful to Flurry’s 170,000 developers as well as to Yahoo itself.

We spoke with Reichgut earlier this week at the Beet.TV branded video summit where he spoke. You can find more clips from the taping here. Disclaimer:   Jun Group was the sponsor of the summit.
06:00

Philips s'associe à l'Ecole Bleue afin de développer des projets autour de la OLED

27-05-2014
00:02:59
L?entreprise Philips s?est associée aux étudiants designer de l?Ecole Bleue afin de développer des projets autour de la technologie OLED. Une démarche qui laisse place à la créativité et au savoir faire de ces jeunes.

©TerreTv
06:00

Philips s'associe à l'Ecole Bleue afin de développer des projets autour de la OLED

27-05-2014
00:02:59
L?entreprise Philips s?est associée aux étudiants designer de l?Ecole Bleue afin de développer des projets autour de la technologie OLED. Une démarche qui laisse place à la créativité et au savoir faire de ces jeunes.

©TerreTv
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