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December 18 2014

10:26

IDDRI 18/11/2014 : Conférence : L'énergie solaire est-elle l'énergie du futur?

18/11/2014
01'15'00
L?énergie solaire, énergie de l?avenir, ne risque-t-elle pas de le rester ? Quelles sont les potentialités de cette énergie, d?un point de vue technique, économique, et quelles sont les conditions pour en faire un pilier central du système énergétique du futur ? Alliant l?inventivité du chercheur et le réalisme de l?entrepreneur, Denis Roux montre selon quels chemins cet avenir pourrait se réaliser.
©TerreTv/IDDRI
10:26

IDDRI : L'énergie solaire est l'énergie du futur

18/11/2014
00'01'50
L?énergie solaire, énergie de l?avenir, ne risque-t-elle pas de le rester ? Quelles sont les potentialités de cette énergie, d?un point de vue technique, économique, et quelles sont les conditions pour en faire un pilier central du système énergétique du futur ? Alliant l?inventivité du chercheur et le réalisme de l?entrepreneur, Denis Roux montre selon quels chemins cet avenir pourrait se réaliser.
©TerreTv/IDDRI
07:00

Shamengo : Un potager colossal sur les toits à Montréal

27/11/2014
2'08
Mohamed Hage a ouvert une serre urbaine sur un toit de Montréal. Dans son genre, elle est la plus grande au monde. Une manière de favoriser les circuits courts, mais aussi de répondre à la demande des habitants de de la plus grande métropole du Québec.






©Terre TV 2014
03:08

Addressable Tools Will Drive Programmatic TV, Videology’s Scott Ferber

Programmatic TV will be driven first by addressable tools, says Scott Ferber, Chairman and CEO of video advertising technology platform Videology, in an interview with Beet.TV. “The first step where programmatic and addressable will converge in the TV space is on the data side…understanding who is on the other end of the set-top box,” he says, adding that a smooth delivery process and better measurement will also help usher addressable TV into the programmatic arena.

Already, programmatic buying has taken hold of digital advertising, and moving into TV is a natural next step. About 8% of TV ad executives are currently buying TV ads programmatically, but about 12% have said plan to increase their spending this year.

For that to happen, programmatic TV must be automatic, data-driven, and cross device, Ferber says. “We need fluidity of data, flexibility of media and the fusion of technology where we bring old and new methodologies under one fixed platform,” he says. He expects investments in programmatic TV to ramp up first from traditional linear buying groups at media agencies.

Videology recently partnered with Mediaocean on a platform that enables joint TV and web video buying, a pair-up that may drive more programmatic TV buying.

Last week, Beet.TV reported that WPP’s addressable TV agency Modi is working with Videology.

Ferber was interviewed by Beet.TV at the TV Of Tomorrow show in New York last week.

December 17 2014

19:33

AOL Sees Growth in Programmatic TV with 58 Ad Campaigns Up

While programmatic TV buying operates in a just a small slice of the overall TV ad market, it is growing and advertisers are allocating budget.  AOL has some 58 advertising campaigns running in test mode, on its platform, says Bob Lord, Global CEO of AOL Platforms in this interview with Beet.TV

We sat down with him yesterday for a look back at this year and his predictions for programmatic advertising for 2015.

 

16:12

TED: Carol Dweck: The power of believing that you can improve - Carol Dweck (2014)

Carol Dweck researches “growth mindset” — the idea that we can grow our brain's capacity to learn and to solve problems. In this talk, she describes two ways to think about a problem that’s slightly too hard for you to solve. Are you not smart enough to solve it … or have you just not solved it yet? A great introduction to this influential field.
12:12

Out-Stream Gives Slate 10x Video Ad Boost

CHICAGO — Webzine Slate may be producing some video of its own nowadays but, as a text specialist, the outlet may never make enough to satisfy booming advertiser demand for video ad inventory.

That’s why the publisher is using InRead, an ad format from vendor Teads which allows sites to inject video ads between text paragraphs, even if pages don’t have video content on them.

“We deliver about two million pre-rolls streams a month - by using Teads, we can increase our inventory closer to 15-to-20million impressions per month,” Slate publisher Anthony DeMaio says in this video interview with Beet.TV.

“(Viewer) completion rates are, (for) 15 seconds, they’re 40%; 30-second ads, they’re about 30%.”

He was interviewed by Andy Plesser, executive producer of Beet.TV, earlier this month at the Beet.TV video summit about video advertising outside of the pre-roll.  The event was presented by Teads.

07:00

C'est quoi surfrider ?

18/11/2014
00'01'15
Surfrider Foundation Europe est une association à but non lucratif (loi 1901), ayant « pour but la défense, la sauvegarde, la mise en valeur et la gestion durable de l?océan, du littoral, des vagues et de la population qui en jouit ».
©TerreTv
07:00

C'est quoi surfrider ?

18/11/2014
00'01'15
Surfrider Foundation Europe est une association à but non lucratif (loi 1901), ayant « pour but la défense, la sauvegarde, la mise en valeur et la gestion durable de l?océan, du littoral, des vagues et de la population qui en jouit ».
©TerreTv
03:48

Cars.com’s Kraut Sees Ad Value In Data After Gannett Sale

CHICAGO — A couple of months after US news publisher Gannett finalized its purchase of the remainder of Cars.com, the autos classified site is revving up to combine data points and its new owner’s heft to sell ads.

“There’s a lot of data … our advertisers would love to have the ability to work across the Gannett footprint,” Cars.com national sales VP Michael Kraut tells Beet.TV in this video interview.

“(Users’) search criteria are great attributes for targeting. For an OEM that’s got a minivan, third-row (seat) shoppers is a big subset for them to target – we’re now uncovering all those data elements … it’s a big initiative for us moving in to 2015.”

But Kraut says Cars.com remains focused on pleasing consumers before advertisers, in order to generate a win-win for all sides.

Daily was interviewed by Beet.TV executive producer Andy Plesser at the Beet.TV video summit about video advertising outside of the pre-roll.  The event was presented by Teads.

 

 

December 16 2014

18:17

AdTech Banker Kawaja: Video Ad Platforms Need To Differentiate

If you are tired of trying to distinguish one “end-to-end, full-service video targeting and decisioning” vendor from another, imagine how people from outside the digital video industry must feel.

LUMA partners CEO Terence Kawaja says 2015 will see ongoing video tech momentum after the “inflection year” of 2014: “We’ve just seen 28 transactions across the video Lumascape, involving 13 over $100m, just since AOL-Adap.tv.”

But Kawaja says public investment in video ad tech firms has softened lately, because there is a “misunderstanding in public markets in terms of what some of these companies do”: ”Sustainability … is not always clear because companies talk about their offerings in a very similar way, whether they’re on the media end of the spectrum or the technology end.

“There’s a maturation that needs to happen for public investors to get a better sense for distinguishing between companies in this space.”

He was interviewed by Beet.TV at the TV Of Tomorrow show in New York.

15:50

TED: Jeremy Howard: The wonderful and terrifying implications of computers that can learn - Jeremy Howard (2014)

What happens when we teach a computer how to learn? Technologist Jeremy Howard shares some surprising new developments in the fast-moving field of deep learning, a technique that can give computers the ability to learn Chinese, or to recognize objects in photos, or to help think through a medical diagnosis. (One deep learning tool, after watching hours of YouTube, taught itself the concept of “cats.”) Get caught up on a field that will change the way the computers around you behave … sooner than you probably think.
07:00

Shamengo : elle fabrique des chaussures pour femme en peau de poisson

27/11/2014
2'16
Angie Chatrakul récupère des peaux de tilapia, l?un des poissons les plus pêchés en Thailande, pour en faire des chaussures pour femme à Bangkok.





©Terre TV 2014
07:00

Shamengo : elle fabrique des chaussures pour femme en peau de poisson

27/11/2014
2'16
Angie Chatrakul récupère des peaux de tilapia, l?un des poissons les plus pêchés en Thailande, pour en faire des chaussures pour femme à Bangkok.





©Terre TV 2014
07:00

Shamengo : elle fabrique des chaussures pour femme en peau de poisson

27/11/2014
2'16
Angie Chatrakul récupère des peaux de tilapia, l?un des poissons les plus pêchés en Thailande, pour en faire des chaussures pour femme à Bangkok.





©Terre TV 2014
01:20

Nielsen-Adobe Deal on Track for 2015 Digital Ratings

As consumer interest in watching authenticated TV rises, the ad business will look for better ways to measure video across screens, says Jeremy Helfand, VP Adobe Primetime at Adobe, in this interview with Beet.TV. About 10% of all authenticated TV content is viewed through an OTT device, underscoring the need for measurement and functionality.

“Being able to provide dynamic ad insertion and effectively measure that channel is a tremendous opportunity for brands,” he says. That’s why Nielsen and Adobe have paired up on a measurement initiative for digital media content, called Nielsen Digital Content Ratings, slated to launch in 2015.

The cross-platform system marries Nielsen’s census-based data with Adobe’s online TV platform and analytics to create a composite view of audiences across digital devices. “It eliminates a friction point. It allows you to get to new devices quicker and for site-side analytics and measurement for transacting ads in a single measurement capability,” he says.

We interviewed Helfand at the TV of Tomorrow conference in Manhattan last week.

December 15 2014

15:59

TED: Vernā Myers: How to overcome our biases? Walk boldly toward them - Vernā Myers (2014)

Our biases can be dangerous, even deadly — as we've seen in the cases of Michael Brown in Ferguson, Missouri, and Eric Garner, in Staten Island, New York. Diversity advocate Vernā Myers looks closely at some of the subconscious attitudes we hold toward out-groups. She makes a plea to all people: Acknowledge your biases. Then move toward, not away from, the groups that make you uncomfortable. In a funny, impassioned, important talk, she shows us how.
15:30
MIT Holiday Greeting 2014
07:00

Le réseau Natura 2000

2014
00:01:11
Natura 2000 est un réseau européen de zones de protection de la nature. Ce réseau vise à assurer la survie à long terme des espèces et des habitats les plus précieux et les plus menacés en Europe.

Natura 2000 joue un rôle clé dans la protection de la biodiversité de l?Union européenne. Il est le plus grand réseau de zones protégées dans le monde.


Site web : ec.europa.eu/environment
©Commission européenne
07:00

Le réseau Natura 2000

2014
00:01:11
Natura 2000 est un réseau européen de zones de protection de la nature. Ce réseau vise à assurer la survie à long terme des espèces et des habitats les plus précieux et les plus menacés en Europe.

Natura 2000 joue un rôle clé dans la protection de la biodiversité de l?Union européenne. Il est le plus grand réseau de zones protégées dans le monde.


Site web : ec.europa.eu/environment
©Commission européenne
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