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October 31 2014

07:00

Chercheur en santé depuis 1964 : Hafid BRAHMI

08-04-2014
00:02:02
A l?occasion de la célébration des 50 ans de l?Inserm, quelques-uns de ses chercheurs, ingénieurs et techniciens nous racontent comment ils ont rejoint l?Institut, reviennent sur des moments forts, et adressent leurs voeux à l?Institut pour les prochaines années.
Interview de Hafid Brahmi, Directeur des ressources humaines
©INSERM/Terre Tv
02:55

Branded Content Needs Measurement Strategy from Start

CHICAGO — Brands should development a measurement plan when embarking on branded content, says  Tom Weeks, SVP and Group Brand Director at SMG’s LiquidThread  in an interview with Beet.TV. Knowing what to count from the start can set expectations for branded content campaigns, especially when working with a partner.

“Partner with the right companies and figure out how they’re going to push it out. From a brand equity standpoint, what is the power your brand brings to the table? How did [the campaign] drive business, leads, and results?” he says, laying out some of the key metrics for brands.

When creating a measurement plan, be sure to start with the consumer insights. That’s the foundation of any marketing campaign. Then look at how a brand can encourage consumers to engage both in branded content and in paid media, he says. He also adds that marketers should plan content with different times of day and screens in mind, and create the content that consumers want most at that moment in the day.

Weeks was interviewed by Cristel Turner, Director of Brand Advertising, Strategy and Business Marketing at U.S. Cellular, at the Beet.TV leadership summit presented by the Jun Group.  You can find more videos from the summit here.

02:54

Weather Company Pairs Marketers With Moods

CHICAGO — Weather often affects consumers’ moods, and that means it can impact purchase behavior, says DJ Reali, SVP MultiPlatform Sales at the Weather Company, in an interview with Beet.TV. As such, the Weather Company often looks to pair consumer data with weather conditions to deliver targeted ads.

For instance, Weather Company has worked with Pantene to deliver ads based on humid conditions, since humidity can be a driver for buying hair products. ”We have a data and analytics platform, and we can mash that with sales data or activity data to find the right trigger. We have over 200 triggers that tap into different audiences as driven by the weather conditions. We have predictive measures that tell us what weather will lead people to buy boots or coats, for instance,” he explains.

Weather Company has been actively expanding its repertoire of video over the years, and that includes branded video. Mobile has been a growth engine for video, and Weather Company counts more than 140 million app downloads. Much of the video the content company delivers goes beyond forecast and weather to include videos about health, travel, outdoors and more, Reali says.

Reali was interviewed by Gian Fulgoni, co-counder  and executive chairman emeritus of comScore at the Beet.TV leadership summit presented by the Jun Group.  You can find more videos from the summit here.

October 30 2014

20:34

Enhance the Experience, SMG’s Hoffman Advises for Branded Content

CHICAGO —  Placement on a site and or media channel is vital to ensuring branded content actually reaches consumers and can be viewed, says Jonathan Hoffman, President at ZeroDot/President Experience Design at Starcom MediaVest Group, in an interview with Beet.TV. In addition, brands should think about how to create a value exchange with their content.

“We need to make sure we aren’t talking to ourselves. Don’t presume anyone cares. Because people are choosing to engage, think about what they might want that will enhance their experience,” Hoffman says. He begins branded content projects based on asking what is a brand doing that is worthwhile enough to document and share. “Think about what the people you want to engage with are doing and how you might gracefully coincide with that.”

Hoffman was interviewed by Cristel Turner, Director of Brand Advertising, Strategy and Business Marketing at U.S. Cellular, at the Beet.TV leadership summit presented by the Jun Group.  You can find more videos from the summit here.

14:50

TED: Debra Jarvis: Yes, I survived cancer. But that doesn't define me - Debra Jarvis (2014)

Debra Jarvis had worked as a hospital chaplain for nearly 30 years when she was diagnosed with cancer. And she learned quite a bit as a patient. In a witty, daring talk, she explains how the identity of “cancer survivor” can feel static. She asks us all to claim our hardest experiences, while giving ourselves room to grow and evolve.
09:17

Tour Eiffel: l'envol d'un aigle

28/09/2014
00'02'12
Disparu de France depuis plus de 50 ans, le plus grand aigle pêcheur d'Europe, le pygargue à queue blanche, s'est envolé du 3e étage de la Tour Eiffel pour un vol exceptionnel.

Equipé d'une caméra embarquée, l'oiseau nous fait partager ce survol unique de la capitale.
Une grande première organisée dans le cadre du projet Freedom, en collaboration avec le programme SOS(Save Our Species)

©TerreTv
09:17

Tour Eiffel: l'envol d'un aigle

28/09/2014
00'02'12
Disparu de France depuis plus de 50 ans, le plus grand aigle pêcheur d'Europe, le pygargue à queue blanche, s'est envolé du 3e étage de la Tour Eiffel pour un vol exceptionnel.

Equipé d'une caméra embarquée, l'oiseau nous fait partager ce survol unique de la capitale.
Une grande première organisée dans le cadre du projet Freedom, en collaboration avec le programme SOS(Save Our Species)

©TerreTv
07:00

UECDD 2014 : Sylviane VILLAUDIERE

11/09/2014
00:01:25
La communication joue un rôle considérable dans toutes les démarches de développement durable, dans les relations intimes, parfois contradictoires, avec la formation et l?information.

Les acteurs de cette communication, qu?ils soient issus des entreprises, des collectivités territoriales, des services de l?Etat, des médias, des universités et centre de formation, des organisations internationales acceptent de reconsidérer ensemble leurs métiers et responsabilités.

C?est tout l?objet de l?Université d?été de la communication pour le développement durable, organisée par ACIDD, en partenariat avec le Comité 21 et l?ADEME, des grandes entreprises et des collectivités territoriales.
©TerreTv
07:00

UECDD 2014 : ITW Sylviane VILLAUDIERE

11/09/2014
00:01:25
La communication joue un rôle considérable dans toutes les démarches de développement durable, dans les relations intimes, parfois contradictoires, avec la formation et l?information.

Les acteurs de cette communication, qu?ils soient issus des entreprises, des collectivités territoriales, des services de l?Etat, des médias, des universités et centre de formation, des organisations internationales acceptent de reconsidérer ensemble leurs métiers et responsabilités.

C?est tout l?objet de l?Université d?été de la communication pour le développement durable, organisée par ACIDD, en partenariat avec le Comité 21 et l?ADEME, des grandes entreprises et des collectivités territoriales.
©TerreTv

October 29 2014

17:39

No More Ratecards? Sky’s West On Addressable Ad Pricing

LONDON — If every TV ad campaign can be individually targeted, what good is fixed ad pricing anymore? UK satellite and telco provider BSkyB, which this year launched its AdSmart addressable ad initiative, envisages a spectrum of prices for different advertisers.

“The conversation has moved on from being a commoditized rate that is transparent for all advertisers to being a bespoke tailored campaign in terms of attributes, and a bespoke tailored cost to discuss on the back of those attributes,” West, deputy director of ad sales division Sky Media, tells Beet.TV in this video interview.

“Historically, if they were buying on TV, they may be targeting an ABC1 adult audience, which may be £15 or £20 per thousand, but really only targeting 10% of that. Some of the online retailers that really understand their customer base are trying to target lookalikes or customer segments. That’s different from anything that’s available in TV or VOD markets today.”

This interview is part of a series titled The State Of Video, a series sponsored by AOL Platforms. Please visit this page for all the videos from the series.  This session was recorded in London.

15:58
15:53
15:53
15:08

TED: Frans Lanting: Photos that give voice to the animal kingdom - Frans Lanting (2014)

Nature photographer Frans Lanting uses vibrant images to take us deep into the animal world. In this short, visual talk he calls for us to reconnect with other earthly creatures, and to shed the metaphorical skins that separate us from each other.
14:36

For News Video, Go Long: HuffPost Live’s Sekoff

For serious news video, forget Vine’s microscopic content, says the co-creator of Huffington Post’s live streaming video network, HuffPost Live.

“The average video being watched on mobile devices is getting longer,”HuffPost live president and co-creator Roy Sekoff tells Beet.TV in this video interview.

“A lot of people have made the bet on micro nuggets – you’re not going to tell people what they really need to know from a news perspective in six seconds, or even 15 seconds or a minute and a half.”

Sekoff tells Beet.TV HuffPost Live, which mixes live and recorded topical chat, has clocked 1.7bn views since launching two years ago: Over 24,000 people have joined us as guests – many of them coming in via Skype or Google Hangouts. You don’t have to have people come in to your studio or have a satellite truck.”

This interview is part of a series titled The State Of Video, a series sponsored by AOL Platforms. Please visit this page for all the videos from the series.

06:00

C'est quoi l'Insetting ?

20/10/2014
01:20
Pierric James, directeur général du collectif Pur Projet présente l?Insetting qui intègre les engagements socio-environnementaux des entreprises au c?ur de leurs filières et métiers. Un nouveau modèle économique à suivre de près...

©Terre TV
06:00

C'est quoi l'Insetting ?

20/10/2014
01:20
Pierric James, directeur général du collectif Pur Projet présente l?Insetting qui intègre les engagements socio-environnementaux des entreprises au c?ur de leurs filières et métiers. Un nouveau modèle économique à suivre de près...

©Terre TV
06:00

C'est quoi l'Insetting ?

20/10/2014
01:20
Pierric James, directeur général du collectif Pur Projet présente l?Insetting qui intègre les engagements socio-environnementaux des entreprises au c?ur de leurs filières et métiers. Un nouveau modèle économique à suivre de près...

©Terre TV

October 28 2014

17:03

Visite d'un habitat groupé nommé Domisilami

09/2014
00:01:49

DoMiSiLaMi est un projet d?habitat groupé, intergénérationnel, et respectueux de l'environnement qui se situe au centre de Grenoble, dans le quartier Saint Bruno.
Il regroupe 6 logements, une salle commune, une buanderie, cave et chaufferie collective, une cour et abri de voitures partagés. Le principe structurel est optimisé pour réduire le temps et ainsi les nuisances d?un tel chantier au c?ur de la ville dense.


A l'occasion des Journées du Patrimoine 2014, cet habitat a ouvert ses portes aux curieux qui ont découvert un lieu atypique et novateur, et sont sortis très enthousiastes de leur visite.


©
17:03

Visite d'un habitat groupé nommé Domisilami

09/2014
00:01:49

DoMiSiLaMi est un projet d?habitat groupé, intergénérationnel, et respectueux de l'environnement qui se situe au centre de Grenoble, dans le quartier Saint Bruno.
Il regroupe 6 logements, une salle commune, une buanderie, cave et chaufferie collective, une cour et abri de voitures partagés. Le principe structurel est optimisé pour réduire le temps et ainsi les nuisances d?un tel chantier au c?ur de la ville dense.


A l'occasion des Journées du Patrimoine 2014, cet habitat a ouvert ses portes aux curieux qui ont découvert un lieu atypique et novateur, et sont sortis très enthousiastes de leur visite.


©
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