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October 20 2014

06:00

UECDD 2014 : ITW Carine DARTIGUEPEYROU

11/09/2014
00:00:48
La communication joue un rôle considérable dans toutes les démarches de développement durable, dans les relations intimes, parfois contradictoires, avec la formation et l?information.

Les acteurs de cette communication, qu?ils soient issus des entreprises, des collectivités territoriales, des services de l?Etat, des médias, des universités et centre de formation, des organisations internationales acceptent de reconsidérer ensemble leurs métiers et responsabilités.

C?est tout l?objet de l?Université d?été de la communication pour le développement durable, organisée par ACIDD, en partenariat avec le Comité 21 et l?ADEME, des grandes entreprises et des collectivités territoriales.
©TerreTv
05:00

UECDD 2014 : ITW Bruno MARION

11/09/2014
00:01:21
La communication joue un rôle considérable dans toutes les démarches de développement durable, dans les relations intimes, parfois contradictoires, avec la formation et l?information.

Les acteurs de cette communication, qu?ils soient issus des entreprises, des collectivités territoriales, des services de l?Etat, des médias, des universités et centre de formation, des organisations internationales acceptent de reconsidérer ensemble leurs métiers et responsabilités.

C?est tout l?objet de l?Université d?été de la communication pour le développement durable, organisée par ACIDD, en partenariat avec le Comité 21 et l?ADEME, des grandes entreprises et des collectivités territoriales.
©TerreTv
00:31

Facebook is Redefining the Value of of Video Autoplay, IAB Chairman Vivek Shah

Historically, videos which start automatically on Web pages and in mobile apps can be offensive to users, but the approach taken by Facebook by setting videos to autoplay without sound, is an important step forward for publishers and marketers, says Vivek Shah, chairman of the IAB and CEO of Ziff Davis, in this interview with Beet.TV

Since setting videos to autoplay earlier this year, Facebook has seen doubling of video views between May and July, the company reported.   In the same report, it said that about 65% of the video views are on mobile.   Earlier this month, Beet.TV reported exclusively that Facebook passed YouTube in video views on the desktop among users in the U.S.

 

October 19 2014

19:34

Mindshare’s Cridlin to Brands: Stop Seeking Fans on Facebook — “Organic Reach Is Non-Existent”

CHICAGO – Put your money where your mouth is. That’s the new mantra of digital ad execs who believe gaining free audiences by building viral social audiences is over.

“There is an urban myth of organic reach, of something going viral,” Mindshare digital innovation and strategy MD Jim Cridlin says in this interview with Beet.TV. ”If you’re not prepared to pay to put media support behind any content you’re creating, then there’s absolutely no reason to create that content.

“Social channels have either already changed or are becoming paid models – the idea of organic reach is non-existent. For years, particularly with Facebook, we told everybody it was about engagement. We counsel our clients now, ‘Stopping doing that’ – stop trying to acquire fans, try to focus on fewer, better pieces of content, all supported with paid media.

He was interviewed by Gian Fulgoni, co-counder  and executive chairman emeritus of comScore at the Beet.TV leadership summit presented by the Jun Group. You can find more videos from the summit here.

13:01

AETNA Allocates Most Ad Spend to Digital; Big Piece is Programmatic Video

For the giant insurer AETNA, a majority of its advertising budget is spent on digital media and at least 10 percent of the total spend going to programmatic video, says Gary Templeton, head of media,  in this interview with Beet.TV

With advent of the Affordable Health Care Act, AETNA has been focused  on education and information which is targeting key demographics.  This change has has lead to  65 percent of its advertising spend going to digital media, Templeton says.

We inteviewed with him last month in Manhattan at the BrightRoll video summit where he was a speaker.   In the Beet interview, he explains how AETNA works with BrightRoll and its agency in implementing its programmatic video solution.

October 17 2014

21:33
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Travis Ishikawa Is Not Bobby Thomson
No matter how long you analyze it, Travis Ishikawa's home run was not Bobby Thomson's. Also, leave Mike Matheny alone! Keith explains. Watch "Olbermann" weeknights on ESPN2 at 5pm ET. Get...
Views: 4598
64 ratings
Time: 05:15 More in Sports
19:00
15:00

TED: Kitra Cahana: My father, locked in his body but soaring free - Kitra Cahana (2014)

In 2011 Ronnie Cahana suffered a severe stroke that left him with locked-in syndrome: completely paralyzed except for his eyes. While this might shatter a normal person’s mental state, Cahana found peace in “dimming down the external chatter,” and “fell in love with life and body anew.” In a somber, emotional talk, his daughter Kitra shares how she documented her father's spiritual experience, as he helped guide others even in a state of seeming helplessness.
13:28

Brand Pair-Ups with Publishers Can Drive Key Metrics, Maxus’ Bahler

CHICAGO — Working with a publisher partner can be a smart strategy for branded content, especially to drive awareness and visibility, says Spencer Bahler, Managing Director-Chicago at Maxus in an interview with Beet.TV. “We have some challenger brands we represent and we look to partnerships to help elevate what we can do,” he says.

That includes amplifying and distributing the content, but also determining the best fit for the publisher, such as native content, branded video, or pre-rolls, as examples. Overall, short is still best for video; Bahler says two minutes or less is the ideal length for branded video.

Brands should bear in mind that reach isn’t always the KPI; engagement often is and that can be measured by views, shares clicks or other metrics. In general, marketers are working more closely with publishers to strategize the ideal format for branded content, the frequency of it, and the length per view.

Bahler was interviewed by Gian Fulgoni, co-counder  and executive chairman emeritus of comScore at the Beet.TV leadership summit presented by the Jun Group.  You can find more videos from the summit here.

06:00

Chercheur en santé depuis 1964 : Erika BRUNET

08-04-2014
00:02:21
A l?occasion de la célébration des 50 ans de l?Inserm, quelques-uns de ses chercheurs, ingénieurs et techniciens nous racontent comment ils ont rejoint l?Institut, reviennent sur des moments forts, et adressent leurs voeux à l?Institut pour les prochaines années.
Interview d?Erika Brunet, Chercheuse en genomique.
©INSERM/Terre Tv
06:00

Chercheur en santé depuis 1964 : Erika BRUNET

08-04-2014
00:02:21
A l?occasion de la célébration des 50 ans de l?Inserm, quelques-uns de ses chercheurs, ingénieurs et techniciens nous racontent comment ils ont rejoint l?Institut, reviennent sur des moments forts, et adressent leurs voeux à l?Institut pour les prochaines années.
Interview d?Erika Brunet, Chercheuse en genomique.
©INSERM/Terre Tv
06:00

Chercheur en santé depuis 1964 : Erika BRUNET

08-04-2014
00:02:21
A l?occasion de la célébration des 50 ans de l?Inserm, quelques-uns de ses chercheurs, ingénieurs et techniciens nous racontent comment ils ont rejoint l?Institut, reviennent sur des moments forts, et adressent leurs voeux à l?Institut pour les prochaines années.
Interview d?Erika Brunet, Chercheuse en genomique.
©INSERM/Terre Tv
06:00

Chercheur en santé depuis 1964 : Erika BRUNET

08-04-2014
00:02:21
A l?occasion de la célébration des 50 ans de l?Inserm, quelques-uns de ses chercheurs, ingénieurs et techniciens nous racontent comment ils ont rejoint l?Institut, reviennent sur des moments forts, et adressent leurs voeux à l?Institut pour les prochaines années.
Interview d?Erika Brunet, Chercheuse en genomique.
©INSERM/Terre Tv

October 16 2014

20:27

Leo Burnett’s Geraghty on Branded Content Breakthroughs for Coke, P&G

CHICAGO — Coca-Cola’s groundbreaking small world machines campaign has won awards and reached around the world, but it wasn’t easy to pull off. The goal of the branded content effort was to showcase corporate responsibility but also bridge borders, says Vincent Geraghty, EVP and Executive Director of Production at Leo Burnett, in an interview with Beet.TV.

However, installing a Coke vending machine on the India-Pakistan border faced many hurdles, he says. They included tracking down glass to be used in the machine that could also be filmed through, insuring a production in a high-risk area of the world, and dealing with political problems in the countries that led to the crew being kicked out the first time, he says to Beet.TV. The video showcasing the machines and the interaction of citizens through the machines has been seen on YouTube more than 2.5 million times.

Leo Burnett also worked on the Always “Like a Girl” campaign to create branded content about “hitting like a girl” and “running like a girl.” The goal was to empower girls and women by breaking down stereotypes.

Geraghty was interviewed by says Cristel Turner, Director of Brand Advertising, Strategy and Business Marketing at U.S. Cellular at the Beet.TV leadership summit presented by the Jun Group.  You can find more videos from the summit here.

16:41

Attribution Is Changing The Currency Of Media: Adap.tv’s Ackerman

Marketers may be moving in to an era when they no longer pay for advertising based on the likelihood of reaching a number of people of a particular kind – but based on actual end product sales as a result.

AOL recently acquired two companies in the “attribution” space which will enable this development - Santa Monica-based Convertro and Seattle-based Precision Demand.

“It’s changing the currency of many different mediums, moving away from just reach and frequency or audience composition toward the value of,” AOL-owned Adap.tv’s programmatic TV SVP Dan Ackerman tells Beet.TV in this video interview… “media based on its impact on sale, engagement or responsiveness..”

This video is part of a series titled The State Of Video, a series sponsored by AOL Platforms. Please visit this page for all the videos from the series.  This session was recorded in London.

15:11

Mobiles Are Now Subscribers’ TVs & DVRs: Comcast’s Strauss

In the age of smart glass everywhere, what’s the difference between a TV and a phone anymore? Comcast Cable wants to give its subscribers value by offering them content from their home TV on devices out of home.

In this video interview, the company’s video services SVP and GM Matt Strauss tells Beet.TV how the group is now giving Xfinity customers their DVR recordings not just at home but on their mobile devices.

“Once you’re able to move the recordings to the cloud, it unlocks all this flexibility,” Strauss says.

“DVRs have been around for well over a decade. About 50% of all TV has now have DVRs. As passionate as people are about their DVR, they don’t appreciate how much better the DVR could be.”

Comcast also wants to offer linear, live and on-demand content on mobile devices, making smartphones and tablets the equivalent of living room TVs.

14:40

TED: Melissa Fleming: Let’s help refugees thrive, not just survive - Melissa Fleming (2014)

50 million people in the world today have been forcefully displaced from their home — a level not seen since WWII. Right now, more than 3 million Syrian refugees are seeking shelter in neighboring countries. In Lebanon, half of these refugees are children; only 20% are in school. Melissa Fleming of the UN's refugee agency calls on all of us to make sure that refugee camps are healing places where people can develop the skills they’ll need to rebuild their hometowns.
08:39

UECDD 2014 Marc TEYSSIER D'ORFEUIL

11/09/2014
00:01:33
La communication joue un rôle considérable dans toutes les démarches de développement durable, dans les relations intimes, parfois contradictoires, avec la formation et l?information.

Les acteurs de cette communication, qu?ils soient issus des entreprises, des collectivités territoriales, des services de l?Etat, des médias, des universités et centre de formation, des organisations internationales acceptent de reconsidérer ensemble leurs métiers et responsabilités.

C?est tout l?objet de l?Université d?été de la communication pour le développement durable, organisée par ACIDD, en partenariat avec le Comité 21 et l?ADEME, des grandes entreprises et des collectivités territoriales.
©TerreTv
08:39

UECDD 2014 Marc TEYSSIER D'ORFEUIL

11/09/2014
00:01:33
La communication joue un rôle considérable dans toutes les démarches de développement durable, dans les relations intimes, parfois contradictoires, avec la formation et l?information.

Les acteurs de cette communication, qu?ils soient issus des entreprises, des collectivités territoriales, des services de l?Etat, des médias, des universités et centre de formation, des organisations internationales acceptent de reconsidérer ensemble leurs métiers et responsabilités.

C?est tout l?objet de l?Université d?été de la communication pour le développement durable, organisée par ACIDD, en partenariat avec le Comité 21 et l?ADEME, des grandes entreprises et des collectivités territoriales.
©TerreTv
08:39

UECDD 2014 Marc TEYSSIER D'ORFEUIL

11/09/2014
00:01:33
La communication joue un rôle considérable dans toutes les démarches de développement durable, dans les relations intimes, parfois contradictoires, avec la formation et l?information.

Les acteurs de cette communication, qu?ils soient issus des entreprises, des collectivités territoriales, des services de l?Etat, des médias, des universités et centre de formation, des organisations internationales acceptent de reconsidérer ensemble leurs métiers et responsabilités.

C?est tout l?objet de l?Université d?été de la communication pour le développement durable, organisée par ACIDD, en partenariat avec le Comité 21 et l?ADEME, des grandes entreprises et des collectivités territoriales.
©TerreTv
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