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March 02 2015

19:05

Digital Isn’t Boosting Overall Ad Growth Much: comScore’s Fulgoni

Digital advertising has grown fast over the last few years – but its surge is not causing the overall advertising economy to inflate, says an ad measurement veteran.

“Digital has skyrocketed – but it’s coming from other budgets,” according to comScore executive chairman emeritus Gian Fulgoni. “Total US advertising spending is not growing consistently at 10%.

“One of the issues is whether the (overall) pie is expanding at the rate we’d all like to see it. Ad spending is under more pressure than we’d all like to see…

“Maybe there is evidence that it doesn’t work as well as we’d like… Maybe the advertiser is under such pressure themselves that they are putting pressure on the entire ecosystem.”

He was interviewed at Beet.TV’s annual executive retreat by Furious Corp founder Ashley J. Swartz.

The Beet Retreat ’15 was sponsored by AOL and VideologyPlease find additional videos from the event here.

16:29

Jon Gosier: The problem with "trickle-down techonomics"

Hooray for technology! It makes everything better for everyone!! Right? Well, no. When a new technology, like ebooks or health trackers, is only available to some people, it has unintended consequences for all of us. Jon Gosier, a TED Fellow and tech investor, calls out the idea of "trickle-down techonomics," and shares powerful examples of how new tech can make things actually worse if it's not equally distributed. As he says, "the real innovation is in finding ways to include everyone."
16:21

Ad Tech Consolidation Doesn’t Mean Walled Gardens: BrightRoll’s Mosher

Ad-tech M&A is in full-swing. Whilst the industry lumascape looks complex today, large internet operators are snapping up some of the bigger ad tech platform vendors?

So, as consolidation occurs, will vendors under new ownership be temped to lock customers in to their parents’ business ecosystem?

“That’s one of the risks,” according to Brightroll marketplace SVP and GM Dan Mosher, whose company was recently acquired by Yahoo.

“But, when we make the case to the publishers, we never say, ‘Be in our walled garden’. For us, it’s open to all of the programmatic buyers in the universe.”

“There is  a lot of console on the sell side with Facebook buying LiveRail and AOL buying Adap.tv. Now it’s a case of, who’s going to bring the best tool to market?”

Mosher was interviewed at Beet.TV’s annual executive retreat by Nielsen Digital MD Andrew Feigenson.

The Beet Retreat ’15 was sponsored by AOL and VideologyPlease find additional videos from the event here.

07:00

Naoto Matsumura : Le dernier homme de Fukushima

05/12/2014
00'07'45
3 ans et demi après la catastrophe de Fukushima, un homme continue à lutter seul contre le gouvernement japonais et la société Tokyo Electric Power (Tepco), en restant dans la zone d'exclusion nucléaire.

Dans le cadre de la 4e édition de 24h sur la Terre, « Le dernier homme de Fukushima » a raconté la situation de la centrale nucléaire d?aujourd?hui.


©TerreTv
07:00

Naoto Matsumura : Le dernier homme de Fukushima

05/12/2014
00'07'45
3 ans et demi après la catastrophe de Fukushima, un homme continue à lutter seul contre le gouvernement japonais et la société Tokyo Electric Power (Tepco), en restant dans la zone d'exclusion nucléaire.

Dans le cadre de la 4e édition de 24h sur la Terre, « Le dernier homme de Fukushima » a raconté la situation de la centrale nucléaire d?aujourd?hui.


©TerreTv

March 01 2015

13:42

eXelate Launching TV-Mobile Ad Solution: CEO Zagorski

It’s been going for seven years with its customer data services. Now eXelate is also one of the companies helping advertisers knit together messaging in the multi-screen era, with some pretty cool-sounding technology.

“We’ve partnered with Innovid and connected mobile app data with smart TV boxes to be able to dynamically change advertising based on what you’re doing on a mobile phone at the same time,” CEO Mark Zagorski tells Beet.TV in this video interview.

“We’re looking to change the dynamic of TV advertising – making it more targetable, making it more related to what that consumer is doing on multiple diff devices and leveraging our unified consumer profile.”

The eXelate proposition, which just moved out of beta, sounds interesting. According to its announcement:

“If a consumer searches for auto information on a car-listing site via mobile, eXelate would sync mobile site-level data with data from Roku. When that same consumer streams a video through Roku, eXelate could dynamically alter the ad creative through Innovid based on the consumer’s presence on the car-listing site.”

Zagorski was interviewed by Beet.TV at the IAB Annual Leadership Meeting.

Beet.TV coverage of the IAB meeting was sponsored by SpotXchange. Please visit this page to see more Beet coverage from the conference.

13:25

Retargeting is Huge on Mobile, Video is Next, Criteo’s Deichert

Ad retargeting has become known for serving users with ads for products they have already looked up on the Internet. So could the same work for video? Not yet, according to a man from one of the top display ad retargeting services.

“To do a really quality job with video retargeting, you have to have quality inventory, which then makes it very expensive,” says Criteo north America MD Rob Deichert.

“And, usually, video is (bought) more from a branding perspective. I bet you it will start to make sense at some point. Right now, we can’t attribute the right kind of value to that ad. But that’s def something I want to work on in 2015.”

He was interviewed by Beet.TV at the IAB Annual Leadership Meeting.

Beet.TV coverage of the IAB meeting was sponsored by SpotXchange. Please visit this page to see more Beet coverage from the conference.

February 27 2015

17:36

IAB’s Rothenberg: The Problem with Viewabilty is the Tech Vendors

While publishers and advertisers are essential in agreement over what constitutes a “viewable” digital advertisement, the technology for measuring ‘viewability” is a big problem, with multiple tech vendors coming with vastly different findings, says Randall Rothenberg, CEO of the IAB in this interview with Beet.TV

He says that there are disparities of 30-40 percent between tech companies.  He says the industry has to work together to make sure that disparity between companies is no more that 10 percent.

On the topic of ad fraud, he is optimistic that the problem will be solved.  But he notes that the “holes” in the supply chain need to be plugged.

Viewabilty was widely discussed  and reported from the recent IAB Annual Leadership.   Please find Beet.TV coverage of the event here.

16:12

What is Free Will?

Course Topic

What is Free Will?

0 units, 0m

Lorem Ipsum.

16:09

How Can Brain Produce Mind?

Course Topic

How Can Brain Produce Mind?

0 units, 0m

Lorem Ipsum.

15:47

Helder Guimarães: A magical search for a coincidence

Small coincidences. They happen all the time and yet, they pass us by because we are not looking for them. In a delightfully subtle trick, magician Helder Guimarães demonstrates with a deck of cards, a dollar bill and a stuffed giraffe.
15:42

Science & Religion Conclusion

Unit six

Science & Religion Conclusion

2 videos, 19m

Some say that science and theology have overlapping areas of interest, and that a meaningful dialog should take place. The say that they together reveal deep reality. Others say that only science makes sense; theology is myth. Which maximizes knowledge of the most profound issues of existence and human experience? Science alone? Or science and theology combined? What are the different deep realities that science and theology each seek?

Related Resources

Science, Religion, and the Meaning of Life
Course Instructor Introduction
1. Lawrence Krauss
2. John Polkinghorne
15:33

Finding Middle Ground

Unit five

Finding Middle Ground

10 videos, 1hr, 34m

Some say that science and theology have overlapping areas of interest, and that a meaningful dialog should take place. The say that they together reveal deep reality. Others say that only science makes sense; theology is myth. Which maximizes knowledge of the most profound issues of existence and human experience? Science alone? Or science and theology combined? What are the different deep realities that science and theology each seek?

Related Resources

5 Questions on Science & Religion
Course Instructor Introduction
3. Paul Davies
4. Niels Henrik Gregersen
5. Francis Collins
6. J. Wentzel van Huyssteen
7. Robert John Russell
8. Robert John Russell
9. William Dembski
10. Philip Clayton
11. George F Smoot
12. David Ritz Finkelstein
15:17

Different Ways of Knowing

Unit four

Different Ways of Knowing

7 videos, 1hr, 1m

Science and theology both strive to answer life’s most fundamental questions. Both seek the deep truths of existence and human life. Scientific facts, once demonstrated, are recognized widely as correct, but science may be limited in its scope. Theology makes grand pronouncements, but how can theological claims be verified independently?

Related Resources

Review of Theology and Psychology
Course Instructor Introduction
13. Gregory Chaitin
14. Christopher Knight
15. Lawrence Kraus
16. Francis Collins
17. Francisco Ayala
18. Bernard Carr
19. Martin Rees
14:50

Limitations of Science

Unit three

Limitations of Science

8 videos, 1hr, 13m

Science in in ascendency in position of explaining the natural world and also perhaps the deepest questions of existence.  But are there questions science cannot answer? What are the limits of science? What is it about science and theology that causes such conflict? Scientists who are believers speak of the harmony (if not the 'proof'). Scientists who are non-believers speak of the ignorance and distortion. But should conflict be embraced not shunned? Conflict can help discern fact from fancy, highlight differences, force focus on critical issues.

Related Resources

Shifting Assumptions in Science
Course Instructor Introduction
20. William Dembski
21. Brian Josephson
22. Martin Rees
23. Raymond Tallis
24. David Deutsch
25. Lothar Shafer
26. Stuart Kauffman
27. Leonard Mlodnow
14:36

Limitations of Religion

Unit two

Limitations of Religion

7 videos, 1hr, 2m

Is science squeezing religion into a smaller and smaller corner, as science explains naturally what religion used to explain supernaturally? How far will this process go? Will religion become less and less relevant? Religion claims to address issues which science cannot address, like spirituality or morality. But are these legitimate categories of knowledge?

Related Resources

Journal for the Academic Study of Religion
Course Instructor Introduction
28. Daniel Dennett
29. Anthony AC Grayling
30. Anthony AC Grayling
31. Leonard Susskind
32. Fracisco Ayala
33. Rodney Brooks
34. Christopher Knight
14:13

Setting the Stage

Unit one

Setting the Stage

6 videos, 42m

What is it about science and theology that causes such conflict? Scientists who are believers speak of the harmony (if not the 'proof'). Scientists who are non-believers speak of the ignorance and distortion. But should conflict be embraced not shunned? Conflict can help discern fact from fancy, highlight differences, force focus on critical issues.

Related Resources

Science and Religion Courses Journal for the Academic Study of Religion
Course Instructor Introduction
35. Sean Carroll
36. John Hick
37. Michio Kaku
38. Stephon Alexander
39. William Bernard Drees
40. David J Gross
07:00

Pluies cévenoles : Attention, danger !

05/12/2014
00'03'04
Dans le cadre de la 4e édition de 24h sur la Terre, un plateau spécial a été consacré aux risques majeurs.
A cette occasion, Laurent NEYER, Directeur adjoint service prévention des risques DREAL PACA, rappelle les effets dévastateurs du réchauffement climatique, en s'appuyant sur des dégâts constatés en région PACA.
©TerreTv
07:00

Pluies cévenoles : Attention, danger !

05/12/2014
00'03'04
Dans le cadre de la 4e édition de 24h sur la Terre, un plateau spécial a été consacré aux risques majeurs.
A cette occasion, Laurent NEYER, Directeur adjoint service prévention des risques DREAL PACA, rappelle les effets dévastateurs du réchauffement climatique, en s'appuyant sur des dégâts constatés en région PACA.
©TerreTv

February 26 2015

20:04

Bel avenir pour le crowdfunding !

24/02/2015
00'02'20
Face aux besoins colossaux de financement de la transition énergétique, les mécanismes de financement participatif présentent un intérêt indéniable pour mobiliser davantage l?épargne privée et assurer un fléchage vers les projets locaux. Alors que ces mécanismes restent encore limités aujourd?hui, quel est leur potentiel réel pour contribuer à accélérer la transition énergétique ?
Stéphanie Savel, présidente-directrice générale de Wiseed, apporte un éclairage sur la réalité des outils de financement participatif en France aujourd?hui, leur potentiel futur, et les conditions de déploiement.

©TerreTv/IDDRI
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