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September 22 2014

06:00

V'ile Fertile : du vert au coeur de Paris

29/08/2014
02:19
La V?île Fertile c?est une ferme maraîchère bio-intensive valorisant les déchets organiques urbains. Et ce, à Paris ! Situé dans la bois de Vincennes, cette ferme s?inspire des jardins partagés et des techniques de maraîchers professionnels. Ce projet ambitionne de faire le pas du jardinage au maraîchage urbain. De passer de l?agrément à la production, du flâneur-cueilleur au glaneur-cultivateur. La ferme sera à la fois un lieu de production alimentaire et de pédagogie avec des ateliers pour les plus jeunes autour des questions de l?alimentation et de l?écologie.

©TerreTV
00:04

Comcast Acquisition is Powering FreeWheel’s Global Expansion

COLOGNE – Video ad management platform FreeWheel is looking to international and ecosystem growth following its recent acquisition by cable operator Comcast.

“We’re powering ad decisioning and management for 90% of broadcast community in the US,” FreeWheel’s global solutions and corporate development SVP Frans Vermeulen tells Beet.TV in this panel discussion with LUMA Partners founder and CEO Terence Kawaja, recorded at DMEXCO.

“And we’ve been working with Sky and Channel 4 and Channel Five in the UK. We’re very excited to be focused on Europe this year, with a big announcement in a couple of days, hopefully, around a big broadcaster in the northern part of Europe.”

Vermeulen also speaks about the vision of FreeWheel’s new owner: ”Part of the future growth of a company like Comcast… they need to be able to provide information and services not just to their own businesses – but also to the rest of the community.”

This video is part of series of videos covering DMEXCO.  Please find all of our coverage of the show right here.

September 21 2014

23:49

Multiple Currencies will Drive Programmatic Video Growth, LiveRail’s Arnstein

COLOGNE — With Nielsen’s OCR, comScore’s vCE and others vying to be the yard stick by which buyers and sellers measure online advertising, is the industry approaching a Betamax moment, in which a single standard will win out? That doesn’t need to happen, says one digital ad exec.

“People maybe are trying to focus too much on one single currency – (that) either Nielsen or comScore need to win,” Yoav Arnstein, the international head of video ad platform LiveRail – recently acquired by Facebook – tells Beet.TV in this discussion with Ashley J. Swartz, founder and CEO of Furious Minds, recorded at DMEXCO.

“No, we need, on the buy side, a few players that are acceptable and people can measure according to. it doesn’t mean a single solution. We cannot have a hundred players, but having five or six that are trustworthy… that’s good enough – that will still create a vibrant enough industry.”

This video is part of series of videos covering DMEXCO.  Please find all of our coverage of the show right here.

23:31

Death Of TV Is Greatly Exaggerated: GroupM’s Rob Norman

COLOGNE — Some digital media transitions aren’t that pronounced and TV isn’t such a problematic medium after all, says one of the leading ad agencies’ top digital thinkers.

“It’s very easy … to take a view that the fast-streaming, uninterruptable, buffer-free, over-the-top experience is the actual experience of humans at large - it turns out not to be the case,” GroupM chief digital officer Rob Norman tells Beet.TV in this panel discussion with LUMA Partners co-founder and CEO Terence Kawaja, recorded at DMEXCO.

“People’s preoccupation is producing 4K experiences now, (but) the number of people in even in the United States and Europe capable of consuming those is a fraction of the ambition of those people that are making them.

“The alleged inefficiency of television is somewhat overstated.  The broadcast age facilitated enormous simultaneous reach and proved to be profoundly effective in changing consumer behavior and building brands.

“We’re dealing with the biggest revolution we’ve ever dealt with now. This is even bigger than black-and-white to color. But we handled that well – and I think we’ll do fine this time.”

This video is part of series of videos covering DMEXCO.  Please find all of our coverage of the show right here.

23:22

Brightcove’s New Player Fights Ad-Blockers

AMSTERDAM — Video technology vendor Brightcove last week unveiled Perform, a new service offering publishers its HTML5 video player with analytics, content protection and ad insertion built in.

One other feature signifies a war on the ad blockers: “By being able to circumvent ad blockers, we allow you to capture that 30% to 40% of your (ad) inventory that the user might be able to block,” Brightcove product management VP Phil Costa tells Beet.TV in this video interview recorded at DMEXCO.

Costa describes Perform as a “modular way” for customers to use Brightcove’s technologies with their own systems, leading with its video player.

This video is part of series of videos covering the IBC Show.  Please find all of our coverage of the show right here.  Beet’s coverage of IBC is sponsored by Brightcove/

September 20 2014

06:00

Des mots pour Alzheimer - Lecture Alex Taylor

2014
00:03:44
A l'occasion de la journée mondiale de la maladie d'Alzheimer, le 21 septembre prochain, l'association France Alzheimer & maladies apparentées, avec le soutien de la Fondation Swiss Life, renouvelle l'opération «Des mots pour Alzhei­mer», suite au succès de la 1ère édition.


Ainsi, de nouvelles personnalités se sont engagées aux côtés de l'association en prêtant leur voix et leur image pour sensibiliser l'opinion publique sur la maladie d'alzheimer à laquelle sont confron­tées plus de 3 millions de personnes.
Parmi elles, Julie Zenatti, Pierre Bellemare, Elisa Servier, Alex Taylor, Edouard Collin, Irène Frein ouYoann Fréget.


Plus d'infos sur www.francealzheimer.org
Lecture d'Alex Taylor, journaliste.


©Seprem Productions
06:00

Des mots pour Alzheimer - Lecture Alex Taylor

2014
00:03:44
A l'occasion de la journée mondiale de la maladie d'Alzheimer, le 21 septembre prochain, l'association France Alzheimer & maladies apparentées, avec le soutien de la Fondation Swiss Life, renouvelle l'opération «Des mots pour Alzhei­mer», suite au succès de la 1ère édition.


Ainsi, de nouvelles personnalités se sont engagées aux côtés de l'association en prêtant leur voix et leur image pour sensibiliser l'opinion publique sur la maladie d'alzheimer à laquelle sont confron­tées plus de 3 millions de personnes.
Parmi elles, Julie Zenatti, Pierre Bellemare, Elisa Servier, Alex Taylor, Edouard Collin, Irène Frein ouYoann Fréget.


Plus d'infos sur www.francealzheimer.org
Lecture d'Alex Taylor, journaliste.


©Seprem Productions
06:00

Des mots pour Alzheimer - Lecture Alex Taylor

2014
00:03:44
A l'occasion de la journée mondiale de la maladie d'Alzheimer, le 21 septembre prochain, l'association France Alzheimer & maladies apparentées, avec le soutien de la Fondation Swiss Life, renouvelle l'opération «Des mots pour Alzhei­mer», suite au succès de la 1ère édition.


Ainsi, de nouvelles personnalités se sont engagées aux côtés de l'association en prêtant leur voix et leur image pour sensibiliser l'opinion publique sur la maladie d'alzheimer à laquelle sont confron­tées plus de 3 millions de personnes.
Parmi elles, Julie Zenatti, Pierre Bellemare, Elisa Servier, Alex Taylor, Edouard Collin, Irène Frein ouYoann Fréget.


Plus d'infos sur www.francealzheimer.org
Lecture d'Alex Taylor, journaliste.


©Seprem Productions
02:28

Yahoo Evolves Branded Content Approach with Tumblr

COLOGNE  – Yahoo has been involved in branded content for many years, but its strategy has evolved in recent months to become more tailored and also tumblr-centric, says Patrick Albano, VP and Head of Advertising Solutions at Yahoo EMEA, in an interview with Beet.TV. Yahoo purchased tumblr last year with the goal of using it to host more native forms of ads and content.

“We are trying to build more of these custom experiences on tumblr and this lets brands create content that is more modern, visual, shorter form, and the pages look more visual,” he says, adding that the branded content it creates can be distributed on Yahoo, tumblr and through Yahoo’s programmatic channels, and via native ad systems. As Yahoo pursues more branded opportunities, it’s also been experimenting with larger formats in mobile to take advantage of the growth in mobile, Albano adds.

This video is part of series of videos covering DMEXCO.  Please find all of our coverage of the show right here.

September 19 2014

21:58
Play fullscreen
Roger Goodell Sees His Shadow
The Commissioner emerged from his den today. And he didn't say much. Keith explains. Watch "Olbermann" weeknights on ESPN2 at 5pm ET. Get More Olbermann: Follow http://twitter.com/KeithOlbermann.
Views: 8274
168 ratings
Time: 06:26 More in Sports
15:04

TED: Antonio Donato Nobre: The magic of the Amazon: A river that flows invisibly all around us - Antonio Donato Nobre (2010)

The Amazon River is like a heart, pumping water from the seas through it, and up into the atmosphere through 600 billion trees, which act like lungs. Clouds form, rain falls and the forest thrives. In a lyrical talk, Antonio Donato Nobre talks us through the interconnected systems of this region, and how they provide environmental services to the entire world. A parable for the extraordinary symphony that is nature. 
06:00

Chercheur en santé depuis 1964 : Anna LAZAR

08-04-2014
00:02:15
A l?occasion de la célébration des 50 ans de l?Inserm, quelques-uns de ses chercheurs, ingénieurs et techniciens nous racontent comment ils ont rejoint l?Institut, reviennent sur des moments forts, et adressent leurs voeux à l?Institut pour les prochaines années.
Interview d?Anna Lazar, Responsable des ressources humaines en région.


©INSERM/Terre Tv
06:00

Chercheur en santé depuis 1964 : Anna LAZAR

08-04-2014
00:02:15
A l?occasion de la célébration des 50 ans de l?Inserm, quelques-uns de ses chercheurs, ingénieurs et techniciens nous racontent comment ils ont rejoint l?Institut, reviennent sur des moments forts, et adressent leurs voeux à l?Institut pour les prochaines années.
Interview d?Anna Lazar, Responsable des ressources humaines en région.


©INSERM/Terre Tv
06:00

Chercheur en santé depuis 1964 : Anna LAZAR

08-04-2014
00:02:15
A l?occasion de la célébration des 50 ans de l?Inserm, quelques-uns de ses chercheurs, ingénieurs et techniciens nous racontent comment ils ont rejoint l?Institut, reviennent sur des moments forts, et adressent leurs voeux à l?Institut pour les prochaines années.
Interview d?Anna Lazar, Responsable des ressources humaines en région.


©INSERM/Terre Tv
06:00

Chercheur en santé depuis 1964 : Anna LAZAR

08-04-2014
00:02:15
A l?occasion de la célébration des 50 ans de l?Inserm, quelques-uns de ses chercheurs, ingénieurs et techniciens nous racontent comment ils ont rejoint l?Institut, reviennent sur des moments forts, et adressent leurs voeux à l?Institut pour les prochaines années.
Interview d?Anna Lazar, Responsable des ressources humaines en région.


©INSERM/Terre Tv
01:41

Programmatic Video ‘Three Years Behind Display’: Videoplaza’s Muehle

AMSTERDAM – So-called “programmatic” techniques for controlling and targeting online ad trading are already revolutionizing sales of static display ads; but video is later to the ad-tech party.

Display has been like this for a while. Video is two to three years behind,” London- and Stockholm-based video ad platform Videoplaza‘s director David Muehle tells Beet.TV in this video interview recorded at IBC Show.

Muehle says the dream of dynamically inserting ads in to linear TV, in the same way as already happens in online video, is becoming a reality: ”We have clients actually doing this now … online video becomes the new TV.

This video is part of Beet.TV’s coverage of the IBC Show presented by Brightcove.  Please find more clips here.

01:40

HTML5 Video Caters To Savvy Scandinavians: Smartcom:TV’s Larssen

AMSTERDAM — Scandinavian consumers are ahead of the curve when it comes to technology adoption – and that means the video industry must cater for what is one of the world’s first mobile-viewing markets, says one exec from the sector.

“We are early movers in the technical industry; our users are very tech-savvy,” Jon Andreas Larssen, technology manager  at production company Smartcom:TV, says of the region.

“It’s important to them that mobiles and tablets work well – video, no matter what device you’re watching on.”

Larssen, whose company makes webcasts for investor relations and other events, says HTML5-based video can cater to this demand particularly well. Smartcom:TV has used Brightcove for its delivery for the last couple of years.

This video is part of Beet.TV’s coverage of the IBC Show presented by Brightcove.  Please find more clips here.

01:39

Opera Sees HTML5 As Cure For Video Fragmentation

AMSTERDAM — Everyone knows how splintered the online video industry is. Opera Software, a veteran web browser maker, reckons TV can learn a thing or two from web standards.

“The big problem in the TV market is, everything is fragmented,” Opera Software product management VP Frode Hernes tells Beet.TV in this video interview recorded at IBC Show ”Using HTML5, you can standardize this. You can use the same engine running on many different devices”.

Opera has used Google’s Chromium Blink rendering engine to display web content on screens for the last year. The firm used IBC to show off the 4.2 upgrade of its browser SDK, with adaptive bitrate streaming.

This video is part of Beet.TV’s coverage of the IBC Show presented by Brightcove.  Please find more clips here.

01:38

Data-Driven Advertising & Targeting Spur Online Video Spending, Forrester’s Joyce

COLOGNE, Germany — Data and addressability are two trends that are driving increased spending in online video, but also are posing challenges for the business, says Richard Joyce, Senior Analyst with Forrester Research, in an interview with Ashley J. Swartz, Founder and CEO of Furious Minds for Beet.TV. Overall, advertisers are expecting more growth in online video because of  better targeting, more accountability and the ability to track across devices, Joyce said, citing the top-level findings from a recently released Forrester study on the online video marketplace, commissioned by Videology.

“Advertisers see that targeting can make their campaigns better, but there are still challenges. Devices and platforms aren’t always talking together, and advertisers are finding it challenging to track a user across multiple devices with accuracy and there is always the measurement issue,” he said, in explaining the hurdles.

However, the GRP is still part of the equation, and many video buyers want to use it. “The GRP currency is something everyone is very comfortable with. It helps in planning and measurement and it lets media companies sell more holistically across devices. It is still really important to the various stakeholders,” Joyce said.

The study also found that marketers are expecting a boost in digital video revenues due to data-driven advertising. The use of more and better data makes more detailed targeting possible, which increases the cost efficiency of ads.

This video is part of series of videos covering DMEXCO.  Please find all of our coverage of the show right here.

01:37

Premium And Long-Tail Video Are Blending: Brightcove’s Jain

AMSTERDAM — The highs and lows of video content production are colliding as amateur and pro-am producers start making output that looks increasingly good to broadcast execs.

“One really interesting thing is the democratization of content,” Brightcove media SVP and GM Anil Jain tells Beet.TV in this video interview recorded at IBC Show. “Mostly, (with) ‘media’ companies, we tend to talk about premium content. On the other end of the spectrum is user-generated or long-tail content.

“There’s a blending happening of those two ends of the spectrum. Major media companies are realizing, content that’s not necessarily professionally-produced is actually highly valuable.”

This video is part of Beet.TV’s coverage of the IBC Show presented by Brightcove.  Please find more clips here.

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