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August 27 2014

06:00

C'est quoi l'IGN ?

01/07/2014
00'01'12
Améliorer de jour en jour la maitrise des données géographique et commercialiser ses innovations dans ce domaine, telles sont les missions de l?IGN, l?Institut National de l?Information Géographique et Forestière.
Michel Ségard, directeur des programmes civils au sein de l?institut nous raconte l?histoire de l?organisme ainsi que ses différentes missions quant à l?information géographique auprès des acteurs privés et les collectivités locales notamment.

©TerreTv

August 26 2014

22:42

More Agencies to Launch Private Exchanges, Zenith’s Zilberbrand

As programmatic buying expands, look for agencies to build more private marketplaces in the next 12 to 18 months, says Julian Zilberbrand, EVP Activation Standards, Insights, & Technology at ZenithOptimedia Group in an interview with Beet.TV. That’s because private exchanges provide an ecosystem that can be “safer” and possess less potential for fraud and non-human bot traffic, he says.

Marketers may also be more willing to share first-party and CRM data in a private exchange and to then use that data for buying. “Programmatic is about automation, operations, scale and the ability to leverage data. But the possibility of fraud has turned some clients off to the open marketplace,” he says. As brands weave in more data into buys, ranging from first-party to third-party to facial recognition data, the key is to use the new data to optimize a campaign.

Programmatic buying has made some inroads to TV, with 8% of agencies using it for TV buying, but more time is needed to penetrate the TV market, he says. “TV is bought in a certain way, which is very different from how we buy digital. When TV is more IP-based then you can start applying digital targeting into that world  as well, and that’s when you’ll see programmatic start to scale.”

We spoke with Zilderbrand  for “The Road to DMEXCO,” a series of interviews with industry leaders produced in New York, London and San Francisco.  It is sponsored by the automatic content recognition (ACR) technology provider Civolution.

Please find more videos from the series here.  Beet.TV is a media sponsor of DMEXCO and will be covering the conference extensively.

22:08

Programmatic TV Buying on the Horizon

Programmatic advertising has flourished digitally, but in time it will spread further to TV, says Brendan Condon, CEO of Media Property Holdings, which operates like an ad network but for TV buying by aggregating TV spend across multichannel video providers, syndicators and local broadcasters.

But there are ways to automate it through addressable technology and this will increase in the coming months. “Programmatic means you can dynamically insert an ad into TV. In 12 to 24 months, we will see those technologies readily available from station partners and from consumers with their big screen TV and handheld tablets to have addressability at scale.”

An eMarketer study found that while 8% of ad executives are currently buying TV ads programmatically, about 12% plan to increase their spending in this area in the year ahead.

We spoke with Condon  for “The Road to DMEXCO,” a series of interviews with industry leaders produced in New York, London and San Francisco.  It is sponsored by the automatic content recognition (ACR) technology provider Civolution.

Please find more videos from the series here.  Beet.TV is a media sponsor of DMEXCO and will be covering the conference extensively.

21:26
16:02

Ad Tech Lets Advertisers Run Their Own Show: MediaMath’s Cox

Larger advertisers are beginning to realize that, with a range of new online technology, they can disintermediate their agencies to take more control of their own campaign spending, says an ad tech exec.

“We’re seeing an increase in operators wanting to run their own marketing programs directly using our software and operating system,” says Sam Cox, global partner management VP of MediaMath. ”We’re also seeing publishers start to use our system. We’re seeing that shift of everyone starting to take control of their marketing.”

MediaMath announced in July it was raising more than $175m, which Cox says will be used to fuel broadening the company’s base, adding more partners and global expansion.

We spoke with Cox for “The Road to DMEXCO,” a series of interviews with industry leaders produced in New York, London and San Francisco.    It is sponsored by the automatic content recognition (ACR) technology provider Civolution.

Please find more videos from the series here.   Beet.TV is a media sponsor of DMEXCO and will be covering the conference extensively.

15:59

2014 Is ‘The Year Of Private Marketplaces’: BrightRoll’s Avila

The next stage in the adoption of  automated ad-trading tools, private marketplaces are helping so-called “programmatic” practices flourish, says an exec in the space.

“If 2013 was the year of real-time bidding and programmatic coming in to reality, 2014 is the year of private marketplaces,” video ad tech vendor BrightRoll‘s marketing SVP Tim Avila tells Beet.TV in this video.

Whilst programmatic techniques were initially associated with long-tail ad inventory traded in open exchanges, private marketplaces ringfence special relationships between ad space sellers and buyers.

“In private marketplaces, we’re seeing premium pubs and advertisers embracing programmatic as a tool to augment the process of buying and selling media,” Avila adds. “We’re seeing programmatic coming in to its own.”

We spoke with Avila for “The Road to DMEXCO,” a series of interviews with industry leaders produced in New York, London and San Francisco.    It is sponsored by the automatic content recognition (ACR) technology provider Civolution.

Please find more videos from the series here.  Beet.TV is a media sponsor of DMEXCO and will be covering the conference extensively.

15:34
14:48

TED: Rose Goslinga: Crop insurance, an idea worth seeding - Rose Goslinga (2014)

Across sub-Saharan Africa, small farmers are the bedrock of national and regional economies—unless the weather proves unpredictable and their crops fail. The solution is insurance, at a vast, continental scale, and at a very low, affordable cost. Rose Goslinga, a citizen of Kenya, and her team pioneered an unconventional way to give farmers whose crops fail early a second chance at a growing season.
06:00

L'Etat Providence: comment domestiquer le risque ?

24-06-2014
00:02:18
Nous avons rencontré Eloi Laurent, économiste à l?OFCE, qui s?intéresse à la terminologie de l'État Providence afin de mieux en comprendre les mécanismes. En effet, l?expression ?État providence? est propre à la France et se décline sous d?autres formes dans de nombreux pays.

©
06:00

L'Etat Providence: comment domestiquer le risque ?

24-06-2014
00:02:18
Nous avons rencontré Eloi Laurent, économiste à l?OFCE, qui s?intéresse à la terminologie de l'État Providence afin de mieux en comprendre les mécanismes. En effet, l?expression ?État providence? est propre à la France et se décline sous d?autres formes dans de nombreux pays.

©
03:18

Publishers May Soon Sell TV-Synced Ads: Civolution’s Maris

Nowadays, advertisers are starting to buy ads in social media streams that are synchronized with TV ads. Soon, they may also get to buy display ads on premium publisher sites in the same way.

“2014 was all about getting the pipes in place,” says Stefan Maris, global product manager of Civolution, a video technology vendor whose TV-synced ads service now lets brands buy ads in Twitter and Facebook that synchronize with on-air TV spots.

“The second half of this year, we will start looking at publishers. Synchronizing of premium inventory even to televisions makes a lot of sense. Everyone is really jazzed about syncing digital inventory to television.”

Civolution’s service was already being offered under its own name and by Xaxis Sync and VivaKi. Additionally, a recent use case for by BrandNetworks and OMG’s Resolution Media, in which a movie studio bought synchronized TV and social ads for a summer blockbuster, saw a 250% consumer engagement increase compared with social ads that were not TV-synced, Maris says in this video.

We spoke with Maris for “The Road to DMEXCO,” a series of interviews with industry leaders produced in New York, London and San Francisco.    It is sponsored by the automatic content recognition (ACR) technology provider Civolution.

Please find more videos from the series here.   Beet.TV is a media sponsor of DMEXCO and will be covering the conference extensively.

02:57

“Utopia” Of Programmatic TV is Getting Closer: TubeMogul’s Eadie

The holy grail of mass-market TV through which advertisers can target individual viewers is coming nearer as better and better ad tech improves prospects, says one company playing in this emerging area.

“We obviously don’t have that utopic state in linear TV right now,” says TubeMogul CMO Keith Eadie in this video. “We don’t have it perfectly in programmatic digital media either – but we’re a lot closer to it.”

TubeMogul this month announced it would bring its own targeting data to bear on cable TV ad inventory aggregated by AudienceXpress, allowing its customers to “programmatically” buy ads on cable TV just as they do for online video.

“It is the first step of many toward realizing the promise of programmatic TV for brands and agencies. There’ll be more to come on this,” Eadie adds.

We spoke with Eadie for “The Road to DMEXCO,” a series of interviews with industry leaders produced in New York, London and San Francisco.    It is sponsored by the automatic content recognition (ACR) technology provider Civolution.

Please find more videos from the series here.   Beet.TV is a media sponsor of DMEXCO and will be covering the conference extensively.

02:46

Key Focus for Programmatic Should Be Business Outcomes, Razorfish’s Kathuria

The key focus of programmatic buying should be on delivering business outcomes for a marketer, says Vik Kathuria, Global Chief Media Officer at Razorfish in an interview with Beet.TV. If an agency can do that, then it makes sense to keep programmatic buying in house, he says.

In the coming year, he predicts the big agencies will focus on building out their trading desks more, adding new capabilities and layering in more first party data and CRM data. Look for more consolidation too.

Working with an agency on programmatic buying can bring several benefits to marketers, Kathuria adds. They include access to talent, finance and scale. As programmatic buying grows, agencies need to continue to invest in the infrastructure to support it. “It needs a constant investment all the time,” he says.

We spoke with Kathuria  for “The Road to DMEXCO,” a series of interviews with industry leaders produced in New York, London and San Francisco.  It is sponsored by the automatic content recognition (ACR) technology provider Civolution.

Please find more videos from the series here.  Beet.TV is a media sponsor of DMEXCO and will be covering the conference extensively.

August 25 2014

19:31

Amazon to Buy Live Video Portal Twitch for $1+ Billion, report

Twitch, the live video platform that allows gamers to interact over  the Internet, will be acquired by Amazon for over $1 billion, the Wall Street Journal reports.   the site was formerly known as Justin.tv, a pioneering platform for personal live streaming.

Last year, we spoke with chief revenue officer Jonathan Simpson-Bint about the company’s fast growth with gamers.  We have republished that video today.

 

 

15:08

TED: Martin Rees: Can we prevent the end of the world? - Martin Rees (2014)

A post-apocalyptic Earth, emptied of humans, seems like the stuff of science fiction TV and movies. But in this short, surprising talk, Lord Martin Rees asks us to think about our real existential risks — natural and human-made threats that could wipe out humanity. As a concerned member of the human race, he asks: What’s the worst thing that could possibly happen?
07:34

Ils font avancer la recherche : Qu'est-ce que la tuberculose ?


00'04'34
Sup?Biotech, l?école supérieure spécialisée en biotechnologies de IONIS Education Group, présente en partenariat avec l?Institut Pasteur, le nouvel épisode de la quatrième saison de « Ils font avancer la recherche », consacrée aux chercheurs de l?Institut.
Ces formats courts - environ 3 min - permettent aux chercheurs issus des différents laboratoires de l?Institut d?exposer de façon simple et accessible les sujets de leurs travaux.
La tuberculose est l?une des maladies infectieuses les plus meurtrières, elle cause près de 2 millions de morts dans le monde chaque année. Dans cet épisode, Brigitte Gicquel explique les mécanismes de développement et symptômes de la maladie et présente le travail de son unité sur la recherche de nouveaux vaccins.
http://pasteur.supbiotech.fr/ http://www.supbiotech.fr/partenariat-institut-pasteur.aspx http://www.pasteur.fr/fr
©Institut Pasteur-Sup'Biotech
07:34

Ils font avancer la recherche : Qu'est-ce que la tuberculose ?


00'04'34
Sup?Biotech, l?école supérieure spécialisée en biotechnologies de IONIS Education Group, présente en partenariat avec l?Institut Pasteur, le nouvel épisode de la quatrième saison de « Ils font avancer la recherche », consacrée aux chercheurs de l?Institut.
Ces formats courts - environ 3 min - permettent aux chercheurs issus des différents laboratoires de l?Institut d?exposer de façon simple et accessible les sujets de leurs travaux.
La tuberculose est l?une des maladies infectieuses les plus meurtrières, elle cause près de 2 millions de morts dans le monde chaque année. Dans cet épisode, Brigitte Gicquel explique les mécanismes de développement et symptômes de la maladie et présente le travail de son unité sur la recherche de nouveaux vaccins.
http://pasteur.supbiotech.fr/ http://www.supbiotech.fr/partenariat-institut-pasteur.aspx http://www.pasteur.fr/fr
©Institut Pasteur-Sup'Biotech
07:34

Ils font avancer la recherche : Qu'est-ce que la tuberculose ?


00'04'34
Sup?Biotech, l?école supérieure spécialisée en biotechnologies de IONIS Education Group, présente en partenariat avec l?Institut Pasteur, le nouvel épisode de la quatrième saison de « Ils font avancer la recherche », consacrée aux chercheurs de l?Institut.
Ces formats courts - environ 3 min - permettent aux chercheurs issus des différents laboratoires de l?Institut d?exposer de façon simple et accessible les sujets de leurs travaux.
La tuberculose est l?une des maladies infectieuses les plus meurtrières, elle cause près de 2 millions de morts dans le monde chaque année. Dans cet épisode, Brigitte Gicquel explique les mécanismes de développement et symptômes de la maladie et présente le travail de son unité sur la recherche de nouveaux vaccins.
http://pasteur.supbiotech.fr/ http://www.supbiotech.fr/partenariat-institut-pasteur.aspx http://www.pasteur.fr/fr
©Institut Pasteur-Sup'Biotech
06:00

L'écomobilité au coeur des villes polycentriques

13/06/2014
00:02:16
Un écoquartier ne se résume pas à des bâtiments à énergie positive. Dans une ville du futur dite 'polycentrique', les professionnels de la construction essaient d?imaginer et développer le principe d?écomobilité. L?idée : que les habitants aient accès à tous les services à moins de 600m, sans avoir recours aux transports.


© SFPROD / Biennale de l'Habitat Durable 2013
06:00

L'écomobilité au coeur des villes polycentriques

13/06/2014
00:02:16
Un écoquartier ne se résume pas à des bâtiments à énergie positive. Dans une ville du futur dite 'polycentrique', les professionnels de la construction essaient d?imaginer et développer le principe d?écomobilité. L?idée : que les habitants aient accès à tous les services à moins de 600m, sans avoir recours aux transports.


© SFPROD / Biennale de l'Habitat Durable 2013
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